YEAR 13 23rd Jan 2018

The resources below will be used to offer students a SECTION A response to accompany the essay produced in the mock exam.

SECTION A:

1.
How is the philosophy or ethos of the British Army represented in these two texts?
https://www.youtube.com/watch?v=OQ4OoPNY_YM&pbjreload=10
We will be examining the second promotional film:
https://www.youtube.com/watch?v=Q1vCe3BAnws


STEP UP recruitment campaign ....
https://www.youtube.com/watch?v=b2pD6q6QNR8 
Royal Marines advert..
https://www.youtube.com/watch?v=4ebto4fUYis

2.
How do media products encourage audiences to agree with a certain set of values or beliefs?
You may refer to other media products to support your answer.
Labour Party broadcast 2017:
https://www.youtube.com/watch?v=KBt5wfJci18
https://www.infowars.com/video-incredible-scenes-of-bizarre-behavior-by-mentally-ill-leftists/ 
http://www.breitbart.com/
Macdonalds:
https://www.youtube.com/watch?v=lP-38AZtQ3U 
https://www.youtube.com/watch?v=Kra1eWAiKvE 
Anti-Smoking:
https://www.youtube.com/watch?v=AIyqcST29wQ
Seat Belt...
https://www.youtube.com/watch?v=mKHY69AFstE
https://www.youtube.com/watch?v=h-8PBx7isoM



3.
Should the media provide accessible platforms for alternative or oppositional voices?
You should refer to other media products to support your answer.

TOBY YOUNG and social media....

In today's lesson we discussed why the recent outrage surrounding the appointment by Jo Johnson, the Minister for Universities, of Toby Young to be part of a group looking at the regulation of Universities. There was a major movement on Twitter to discredit Young's appointment and it is reported that Young himself attempted to delete 40 000 of his own tweets. Change.org had gathered nearly 250 000 signatures demanding the government reverse their decision. This use of social media eventually inspired Young to resign this morning. This 'social media moment' could be used by students as an example of social media empowering the individual as social media was used to challenge and overturn a deeply unpopular political decision. Today Jo Johnson has been removed from his post as Minister for Universities and is now, from today, the Minister for Transport. It is perfectly possible to use this textual reference as an example of social media encouraging young people to engage with political culture as it appears that social media, in this case, was used to successfully challenge and CHANGE an unpopular political decision. OBVIOUSLY....I am aware that there is a very strong counter argument to this viewpopint...and I expect students, in the exam, to be able to offer a detailed counter argument to the idea that social media can encourage young people to become involved in political debate.

The Guardian:
https://www.theguardian.com/media/2018/jan/09/toby-young-resigns-office-for-students
BBC:
http://www.bbc.co.uk/news/uk-42617922
Change.org petition..220 000 people signed the petition.
https://www.change.org/p/theresa-may-mp-sack-toby-young-from-university-watchdog-post
The Independent:
http://www.independent.co.uk/news/uk/politics/toby-young-twitter-delete-tweets-universities-regulator-appointment-ofs-office-for-students-a8139841.html
The Spectator...Young explains why he resigned:
https://blogs.spectator.co.uk/2018/01/toby/
Fraser Nelson defends Toby Young:
https://blogs.spectator.co.uk/2018/01/announcing-a-change-to-toby-youngs-spectator-column/
Chunky Mark..offers his own view..
https://www.youtube.com/watch?v=EvywgDRQsQQ
SKY NEWS...
https://www.youtube.com/watch?v=WypBRimZI7g
James O'Brien..LBC..
https://www.youtube.com/watch?v=eof6dG8NRZE 

This article from The Guardian captures why so many people were outraged by Young's appointment:
https://www.theguardian.com/media/2018/jan/03/toby-young-quotes-on-breasts-eugenics-and-working-class-people 
Evening Standard article:
https://www.standard.co.uk/news/uk/toby-young-tweets-the-controversial-comments-that-led-to-his-resignation-a3735326.html

NEW YEAR MEDIA ISSUES and DEBATES....

Vloggers in trouble for filming suicide:
http://www.bbc.co.uk/news/world-asia-42547699
http://www.telegraph.co.uk/news/2018/01/02/youtube-star-logan-paul-apologises-showing-apparent-dead-body/
Dating website believes NDM can help humans discover their perfect partner:
http://www.bbc.co.uk/news/uk-42546586
Watch Charlie Brooker's HANG THE DJ in the new series of BLACK MIRROR..ART REFLECTING LIFE..LIFE REFLECTING ART?
The NEW SERIES of BLACK MIRROR is worth a watch. The first episode is superb.
And Donald is back sharing his infantilism with the world:
http://www.bbc.co.uk/news/world-asia-42549687 
Time article linked to Trump's use of Twitter:
http://time.com/4806949/trump-tweets-mainstream-media/
People do not TRUST the news..mainstream or otherwise..Thomas Reuters Foundation study..:
https://www.reuters.com/article/us-media-news-survey/trust-the-news-most-people-dont-social-media-even-more-suspect-study-idUSKBN19D015
YOU GOV Poll on  trust and the media:
https://yougov.co.uk/news/2017/08/04/brits-believe-traditional-media-mattered-more-2017/

JON RONSON on the nature of TWITTER...Great TED Talk.

Jon Ronson..talking in 2015!! 17 minutes of interesting commentary. Worth a watch.
HOW ONE TWEET CAN RUIN YOUR LIFE...
https://www.youtube.com/watch?v=wAIP6fI0NAI&feature=youtu.be

Y13 19th Dec 2017...Resources..

Some relevant resources posted to the BBC news site yesterday...
How You Tubers make money...
http://www.bbc.co.uk/newsbeat/article/42395224/evan-edinger-the-five-ways-youtubers-make-money
Scarlett Moffatt selfie warning via twitter:
http://www.bbc.co.uk/news/blogs-trending-42395058
How are media forms used to suggest content in these two TV series introductions?
Feud:
https://www.bbc.co.uk/iplayer/episode/p05lgl4b/feud-bette-and-joan-series-1-1-pilot
6 Foot Under:
https://www.youtube.com/watch?v=frWH6ZCJtyM 

Channel Four News..
Goodnight Stories for Rebel Girls....Crowdfunding..Funded by a Kickstarter campaign.
https://www.channel4.com/news/elena-favilli-on-goodnight-stories-for-rebel-girls 
The Guardian article:
https://www.theguardian.com/books/2016/may/25/good-night-stories-for-rebel-girls-is-dream-kickstarter-success 
https://www.theguardian.com/books/2017/dec/15/good-night-stories-for-rebel-girls-jk-rowling

TWITTER begins to regulate Hate content:
http://www.bbc.co.uk/news/technology-42402570
Twitter's HATE speech rules expanded:
http://www.bbc.co.uk/news/technology-42376546
Daily Telegraph article:
http://www.telegraph.co.uk/technology/2017/12/18/twitter-bans-britain-first-account-whose-anti-muslim-videos/ 

The Daily Mail's reaction to Tory rebel MPs and Brexit vote last week and reaction to regulation of social media. It is believed that nearly two million people still read this newspaper every day and the online version attracts over 100 million views per month. Why should these front pages be of interest to a student of media?

15th December..NET NEUTRALITY issue..

https://www.theguardian.com/technology/2017/nov/22/net-neutrality-internet-why-americans-so-worried-about-it-being-scrapped
In the US..net nuetrality protection put in place by Obama..has just been repealed:
https://www.wired.com/story/after-fcc-vote-net-neutrality-fight-moves-to-courts-congress/

http://www.bbc.co.uk/news/technology-42348041 

http://www.bbc.co.uk/news/av/42341736/what-is-net-neutrality-and-how-could-it-affect-you

NET NEUTRALITY is a HUGE issue...this gives a lot of power to internet providers in the US!

YEAR 13 Resources 5th Dec 2017

Section A question one resources....PERFUME ADVERTS!!!
Gucci...
https://www.youtube.com/watch?v=wafe6kDBb6c 
Dior...
https://www.youtube.com/watch?v=h4s0llOpKrU

John Berger, in his classic text WAYS OF SEEING, stated that 'Advertisers use these aspirations to sell products to consumers that they do not need. They use the myth of identity to convince consumers to replace their perfectly old things, with new things. 'The purpose of publicity is to make the spectator marginally dissatisfied with his present way of life.' 

'[Advertising] proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer – even though we will be poorer by having spent our money. Advertising persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable. Advertising is about social relations, not objects. Its promise is not of pleasure, but of happiness: happiness as judged from the outside by others. The happiness of being envied is glamour.'

Zoella advent calender controversy. This links to the media issue concerned with Vloggers exploiting their audience to make money.
New Statesman article:
https://www.newstatesman.com/science-tech/social-media/2017/11/why-zoella-s-50-advent-calendar-so-controversial
An old article from 2014 but still relevant:
http://www.telegraph.co.uk/news/uknews/law-and-order/11255077/Hidden-advertising-by-vloggers-under-the-spotlight.html 

MEST3 QUESTION: YOU REALLY NEED TO RESEARCH THIS QUESTION.....

With reference to your case study, explore whether the range of social media platforms available encourages social and political engagement.

Section A question...This will be a timed response in the next lesson