http://www.youtube.com/watch?v=ctoZbeD-GlY&feature=relatedThe recent Women's Aid campaign included the two minute movie 'CUT' which was not allowed to be broadcast on British television as Clearcast viewed the content as unsuitable for broadcast at any time. Clearcast had an issue with the final scene that involves Knightley being kicked by her abusive partner. Women's Aid refused to edit the conclusion of the film for TV and decided to concentrate on broadcasting the film in cinemas and video sharing sites such as YOU TUBE. This media text relates directly to media issues and debates that surround issues of representation.
The print media campaign is equally powerful. Rankin's images capture various celebrities with their faces battered and bruised. Why choose these celebrities? How is celebrity being used here? This series of images generate consideration of media forms and representation and a whole host of media issues. The print media used alongside CUT is a valid resource and confronts a mass of media issues, contexts and debates.
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