Today's session continued to reintroduce critical writing after our creative sessions in the library. The main text used as the catalyst for class discussion was last night's Channel Four News interview with Russell Brand. Click on link below:
http://www.channel4.com/news/russell-brand-new-era-estate-rent-row-us-property-company
Class discussion considered the question:
WHAT ARE THE BRAND VALUES OF CHANNEL FOUR NEWS IN THIS CLIP?
Class discussion considered the remit of Channel Four and the quality of the journalism being reflected within this interview. Class discussion was quite superb. Thank you. If you are still unsure about the definition of 'BRAND VALUES', indulge in ten minutes of research and you will be enlightened.
The second text discussed in this session was an advertisement published in a mainstream American magazine in 1975. The question considered was:
HOW IS SMOKING REPRESENTED IN THE ADVERT?
Again, the class discussion was superb.
HOMEWORK: Complete the two questions.
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