YEAR 12 LESSON SEVENTEEN [21st Jan 13]: Homework.

The main focus of the session was a consideration of the Cross-Media Study. The question being considered was:
EVALUATE HOW NEW TECHNOLOGIES HAVE BEEN USED IN THE PRODUCTS IN YOUR CROSS-MEDIA STUDY.
Class discussion was really good. This is a tough task.
The second section of the lesson considered the MEST 1 Section A exam paper from January 2011. The class considered the MINI Clubman viral advert. Click on link below to access resource:
http://www.youtube.com/watch?v=8HUmrDa5PPE
This paper will be discussed further in the next session.

HOMEWORK: Complete the Cross-Media Study essay. The following essay structure was shaped by class discussion:

• Consider the print media. Students must use media language explain how the producer attempts to engage the audience. Reference must be made to enigma codes, text, and why the poster might engage a viewer. The key feature is the website being clearly visible. The posters follow the codes and conventions of a traditional film poster. The poster is used to push the audience towards the new technology of the e-media. So old media is used to encourage the viewer to consume the new media. There is a synergy between print media and e-media.
• Discuss the e-media and how this new technology is used to market the film. How is social media used as a marketing tool? How is e-media used to sell the DVD? What information is available? Access to broadcast media? Information relating to genre? Information relating to audience? Students must decide which text allows them to shape the most sophisticated response. RESTREPO appeared quits a popular text in our discussion.
• Students need to consider the hybrid-documentary and how Channel Four use e-media. How does the e-media allow the audience to become active? The aim of the broadcast media appears to be to inspire the audience to become active or/and be aware of assistance if the viewer might benefit from the work of a charity/volunteer organisation. There seems to be a clear synergy between broadcast and e-media. BRIEF REFERENCE NEEDS TO BE MADE TO ONE MORE HYBRID-DOC OFFERED BY CHANNEL FOUR. Students must offer some evidence of independent research. How does the broadcast media link to e-media?
• The conclusion could explore how new technologies have changed documentary filmmaking. Refer to class notes. Refer to the cross-media document I gave students last week.

This is our first Cross- Media essay so it will be challenging BUT you have plenty of material to refer to when constructing your response. This essay will allow me to gauge how much you lot understand the material that we have been discussing in recent sessions. I expect ALL students to hand me this work next Monday. No Excuses. Those students that failed to hand me work today need to hand me today's homework asap and I expect you to hand me the essay next week. NO EXCUSES.

Sayonara.