YEAR 12 LESSON ELEVEN/TWELVE [19th/22nd Oct 15]: Homework.

The Monday session was the final Adelphi promo session and the Thursday session began with students reviewing the films that had been created. Some of the work was fantastic and suggests that our group are a very creative bunch! WELL DONE FOLKS. I am very pleased with the quality of the work. KEEP IT UP.
The second half of the final session involved an analysis of The Daily Mail's front page the day after the death of Margaret Thatcher. See resource below:


The class then modelled an answer to the question:
HOW DOES THE FRON PAGE REPRESENT THATCHER?
This area of our work needs to improve. It is important that all students develop the ability to construct a precise and textually specific response that uses the language of media analysis in a relevant manner.

HOMEWORK:
In the final session I suggested that I would place the homework on my blog...HERE IT IS!
https://www.youtube.com/watch?v=mXJkDgBUR9c
I expect this written task to be completed and handed to me before we begin our first lesson after half-term. Click on link below to access the resource:

Questions:
How is the city of Hull represented in this media text?
How are media forms used to shape meaning?
Who is the target audience?

YEAR 13 LESSON EIGHT/NINE [16th/20th October 15]: Homework

The final two sessions of the half-term continued to explore the question:
WHY AND WITH WHAT SUCCESS ARE TRADITIONAL MEDIA INSTITUTIONS ADAPTING TO THE CHALLENGE POSED BY NEW/DIGITAL MEDIA?
The success of this task depends upon INDEPENDENT STUDY and students indulging in research to gather appropriate content. This final section of each essay paragraph needs to consider the focus of the question and the CONCLUSION needs to be EVALUATIVE.
Below is a potential essay structure:

• The first paragraph needs to consider how the BBC have adapted to the challenge of digital media. This is the UK's most traditional media institution and the BBC have used the potential and possibility of digital media to confront the requirements of their broadcasting remit and offer one of the globe's finest example of public service broadcasting. The BBC's brand is credible on a global scale. Students need to provide evidence of the BBC's awareness of how content can be accessed via laptop, I-Player, mobile phone, I-Pad etc. What is so innovative about this institution? How does the AUDIENCE benefit from the innovation of the PRODUCER. Reference needs to be made to how a specific BBC show uses media to access its audience. My example was IN OUR TIME...but I am very old! Research your own example from your own viewing habits. An understanding of how the BBC have successfully adapted to the demands of the digital market is absolutely central to A2 Media Studies. THIS IS A BIG PARAGRAPH. The paragraph needs to conclude with an overview of how the audience benefit from the BBC's digital innovation. How have they become a more effective public service broadcaster?

• The second paragraph could explore RUPERT MURDOCH's THE DAILY and why the most powerful media figure in the analogue world is struggling to discover a business model that can be used in the digital world. Reference needs to be made to Murdoch's use of the PAYWALL for The Times/The Sunday Times/The Sun etc and why these PAYWALLS appear to be failing. Our class discussion made reference to the NEWS NOW aggregate site, The online Guardian site, and the online version of The Daily Mail. Students need to consider why PAYWALLS for The Financial Times/ Wall Street Journal and magazines like Private Eye, are succeeding, when Murdoch's newspapers do not seem to be thriving in the digital world. Reference could also be made to Murdoch's News of the World and its use of digital technology to access private information that inspired the closure of this newspaper and prison sentences for some of Murdoch's employees!!!

• The third paragraph could explore issues linked to the music industry and how SHAWN FANNING'S NAPSTER site and the invention of Mp3 file sharing has nearly destroyed traditional media institutions such as EMI. The traditional music industry has been challenged by the world of digital media in a way that has revolutionised how the audience consumes music. SPOTIFY is a fine example of how a digital company is constantly searching for a successful business model. It has adapted its service on several occasions in an attempt to offer a sustainable economic streaming service. It could be considered that the digital revolution has fractured the traditional music industry but has actually empowered musicians. Students need to decide how they will approach this paragraph. Remember, the conclusion needs to be evaluative.

• YOUR OWN PARAGRAPH....we discussed the fact that even new digital media institutions need to adapt to digital innovation. Reference was made to MySpace and the gatekeeping system of Wikipedia. Student research required.

• THE CONCLUSION NEEDS TO BE EVALUATIVE. CONFRONT THE ESSAY QUESTION. ATTEMPT TO PROVIDE A CONVINCING OVERVIEW OF THE MEDIA ISSUES RAISED BY THIS QUESTION.

HOMEWORK: Complete the essay and film content that can be used for the creative media task when we return to school. Lots of work to do folks.

YEAR 12 LESSON TEN [15th Oct 15]: Homework

Today was another creative session. THE MONDAY SESSION WILL BE OUR LAST SESSION. ALL films need to be complete before the end of Monday's session.

HOMEWORK: Those students who feel that one hour will not be enough time for the final section of editing need to work on their films to ensure that the work will be complete at some point in the Monday session.

YEAR 13 LESSON SEVEN [13th October 15]: Homework

The first section of this lesson was a discussion to determine the nature of the first creative task. The class decided that the first creative task will be to create a promotional film that encourages European tourists to visit Hull and East Yorkshire. On Friday I will be handing video cameras to those students who do not have their own equipment. Students will have a week to capture as much footage as possible.

The second section of the lesson considered the question:
WHY AND WITH WHAT SUCCESS ARE TRADITIONAL MEDIA INSTITUTIONS ADAPTING TO THE CHALLENGE POSED BY NEW/DIGITAL MEDIA?
Discussion considered the nature of the BBC before considering Rupert Murdoch's THE DAILY and the concept of the paywall.

HOMEWORK: Independent study related to gathering possible content for the second Impact of Digital Media essay.

YEAR 13 LESSON FIVE/SIX [6th/9th October 15]: Homework

Lesson Five was the final lesson prep for the first essay of the year.
Homework was to complete the essay.

Lesson Six was an examination of the skills required for Section A of the examination. Students were asked to analyse the two texts used in last summer's exam and then consider the question:
CONTRAST THE TECHNIQUES USED BY EACH PRODUCT TO COMMUNICATE ITS MESSAGE.
Nexus 5 Smartphone advert:
https://www.youtube.com/watch?v=PrOwlDxZUYg
Bluefish TV:
https://www.youtube.com/watch?v=HMq7QkR4fGI

HOMEWORK: Complete the written task as a twenty minute timed rewsponse.

YEAR 12 LESSON 7/8/9 [5th/8th/12th Oct 15]: Homework

These sessions have been creative and practical sessions aimed at providing the students with the opportunity to use the editing technology.The task has been to produce a 60/90 second promotional film advertising the Hull Adelphi. Students have been using footage captured during last year's 30th Anniversary celebrations at this famous Hull music venue.

HOMEWORK: In the Monday session I asked students to complete this task before Thursday's session BUT I HAVE CHANGED MY MIND!! WE will complete this task in Thursday's lesson. I want to be available to provide technical and creative advice. Some of the work is fantastic. See you on Thursday.

YEAR 13 LESSON FOUR [ 2nd Oct 15]: Homework

This lesson continued to prepare students for the first MEST3 Section B essay. Reference was made to the two resources below. The BBC Panorama documentary is a perfect text for this essay and illustrates a lot of the key media issues that we have been discussing in previous lessons.
Panorama.....Edward Snowden. SUPERB RESOURCE:
http://www.bbc.co.uk/iplayer/episode/b06h7j3b/panorama-edward-snowden-spies-and-the-law
China and the 50 cent Army:
https://www.youtube.com/watch?v=APTtOVTm_Jc&list=PL289282B5A4F3F07A&index=10

HOMEWORK: Continue to prep for the essay. Independent Study is at the heart of this task.
I encourage all students to digest the BBC documentary 'The Virtual Revolution'. It is a cracking resource.