Monday 18 December 2017

Y13 19th Dec 2017...Resources..

Some relevant resources posted to the BBC news site yesterday...
How You Tubers make money...
http://www.bbc.co.uk/newsbeat/article/42395224/evan-edinger-the-five-ways-youtubers-make-money
Scarlett Moffatt selfie warning via twitter:
http://www.bbc.co.uk/news/blogs-trending-42395058
How are media forms used to suggest content in these two TV series introductions?
Feud:
https://www.bbc.co.uk/iplayer/episode/p05lgl4b/feud-bette-and-joan-series-1-1-pilot
6 Foot Under:
https://www.youtube.com/watch?v=frWH6ZCJtyM 

Channel Four News..
Goodnight Stories for Rebel Girls....Crowdfunding..Funded by a Kickstarter campaign.
https://www.channel4.com/news/elena-favilli-on-goodnight-stories-for-rebel-girls 
The Guardian article:
https://www.theguardian.com/books/2016/may/25/good-night-stories-for-rebel-girls-is-dream-kickstarter-success 
https://www.theguardian.com/books/2017/dec/15/good-night-stories-for-rebel-girls-jk-rowling

TWITTER begins to regulate Hate content:
http://www.bbc.co.uk/news/technology-42402570
Twitter's HATE speech rules expanded:
http://www.bbc.co.uk/news/technology-42376546
Daily Telegraph article:
http://www.telegraph.co.uk/technology/2017/12/18/twitter-bans-britain-first-account-whose-anti-muslim-videos/ 

The Daily Mail's reaction to Tory rebel MPs and Brexit vote last week and reaction to regulation of social media. It is believed that nearly two million people still read this newspaper every day and the online version attracts over 100 million views per month. Why should these front pages be of interest to a student of media?







Tuesday 5 December 2017

YEAR 13 Resources 5th Dec 2017

Section A question one resources....PERFUME ADVERTS!!!
Gucci...
https://www.youtube.com/watch?v=wafe6kDBb6c 
Dior...
https://www.youtube.com/watch?v=h4s0llOpKrU

John Berger, in his classic text WAYS OF SEEING, stated that 'Advertisers use these aspirations to sell products to consumers that they do not need. They use the myth of identity to convince consumers to replace their perfectly old things, with new things. 'The purpose of publicity is to make the spectator marginally dissatisfied with his present way of life.' 

'[Advertising] proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer – even though we will be poorer by having spent our money. Advertising persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable. Advertising is about social relations, not objects. Its promise is not of pleasure, but of happiness: happiness as judged from the outside by others. The happiness of being envied is glamour.'

Zoella advent calender controversy. This links to the media issue concerned with Vloggers exploiting their audience to make money.
New Statesman article:
https://www.newstatesman.com/science-tech/social-media/2017/11/why-zoella-s-50-advent-calendar-so-controversial
An old article from 2014 but still relevant:
http://www.telegraph.co.uk/news/uknews/law-and-order/11255077/Hidden-advertising-by-vloggers-under-the-spotlight.html 

MEST3 QUESTION: YOU REALLY NEED TO RESEARCH THIS QUESTION.....


With reference to your case study, explore whether the range of social media platforms available encourages social and political engagement.

Section A question...This will be a timed response in the next lesson




Friday 17 November 2017

Wednesday 8 November 2017

Tuesday 7 November 2017

YEAR 13 Media 7th Nov 2017.

Resources for today's session.

IPhone 7..The City:
https://www.youtube.com/watch?v=waTteMeg4Ag
Samsung S8 Breaking Out:
https://www.youtube.com/watch?v=mKSVpOwB_jU&index=2&list=RD06JwASE4p4s

LOOK UP:
https://www.youtube.com/watch?v=Z7dLU6fk9QY

Are You Living an Insta Lie?
https://www.youtube.com/watch?v=0EFHbruKEmw

REGULATION RESEARCH TASK Nov 7th 2017.

You have ONE WEEK to gather information linked to MEDIA REGULATION. WHO REGULATES UK MEDIA? WHY IS MEDIA REGULATED? WHAT ARE THE MEDIA ISSUES AND DEBATES LINKED TO REGULATION?

Tom B: OFCOM
Who are the people in charge of OFCOM?
What is the aim of OFCOM?
What power does OFCOM have to regulate?
Provide recent examples of OFCOM regulation.
Controversy surrounding some of OFCOM's decisions?
Provide evaluative comment linked to the arguments for and against this regulator.

Peter: ASA
Follow the same structure as Tom B's entry.

Fraser: British Board of Film Classification
Same as Tom B.

Macsen: Twitter
Who regulates this social media?
Refer directly to Twitter's regulatory policy.
How does Twitter make money?
Provide recent examples of Twitter regulating/cancelling accounts. Why were these accounts cancelled?
What is the controversy surrounding the Regulation of this site? What are the media issues and debates that link to the regulation of Twitter?

Molly: YOU TUBE.
Follow the same structure as Macsen. Also..who owns YOU TUBE?

Harley: Instagram
Same structure as Macsen. Who owns Instagram?

Kelsey: BANNED ADVERTS.
Focus upon two or three recent examples of advertisements that have been banned in the UK. Focus upon print media and moving image. Who banned these texts and why? Why do some public service adverts that offer graphic material avoid regulation?
Why do regulators ban certain adverts?
What are the media debates and issues surrounding the regulation of advertisements?

Tom N: BANNED GAMES.
Who regulates the gaming industry?
Provide examples of regulation. Focus upon some games that have been regulates and explain why they were regulated?
What are the media issues and debates surrounding the gaming industry? Has the explosion of social media made it difficult for the UK to regulate this industry?

Toby: The media significance of CLOCKWORK ORANGE.
There is a mass of material here Toby. We are concerned with...
Why was the film regulated?
Who made the decision to regulate the UK distribution of the film?
Why is the film so controversial and why are the media debates and issues that surround this film still relevant in OUR digital media world?

Sam H: The Leveson Inquiry.
What was the Leveson Inquiry and why was it staged? What was its aim?
How was the mainstream print media regulated BEFORE Leveson?
What was the outcome of this inquiry?
How has the regulation of print media changed?
Did this 5 million pound inquiry actually make our print media more morally responsible?
Why were the editors of mainstream media so critical of Leveson?
What has replaced the Press Complaints Commission?
What are the media issues and debates that surround this media moment?
Here is a starting point Sam.
http://www.bbc.co.uk/news/uk-15686679

Jacob: HACKED OFF
What is this organisation and why was it set up? Who were the founders of  HACKED OFF ?
How did HACKED OFF respond to the Leveson Inquiry? How do they continue to respond to the reporting of the mainstream media?
How have HACKED OFF challenged the mainstream UK print media?
What are the media debates and issues linked to the existence of this organisation.

ALEC...What do you reckon...??
Tom..???





Tuesday 24 October 2017

YEAR 13 24th October 2017

Resources...Media Debates andf issues....

Internet trolls ruined my life...BBC article:
http://www.bbc.co.uk/news/uk-england-41693437
Another wonderful piece of filmmaking using minimal equipment and sharing an important news story with the world. This is the work of Gabriel Chaim:
https://www.channel4.com/news/raqqa-survivors-tell-their-stories
Brilliant journalist Daphne Galizia...murdered in Malta:
https://www.channel4.com/news/journalist-killed-in-car-bombing-in-malta 
So far in 2017..30 journalists have died attempting to capture a version of the truth.
https://cpj.org/killed/2017/
Has NDM created the platform for more thorough investigative journalism?

Analysis:
I Phone 7..The City:
https://www.youtube.com/watch?v=waTteMeg4Ag
Samsung Galaxy S8..Breaking Out:
https://www.youtube.com/watch?v=mKSVpOwB_jU&index=2&list=RD06JwASE4p4s
McDonalds:
https://www.youtube.com/watch?v=VVw3HcUV_KM






Tuesday 17 October 2017

YEAR 13 Oct 17th 2017..

NRA advert:
https://www.youtube.com/watch?v=PrnIVVWtAag
Gun control advert:
https://www.youtube.com/watch?v=LORVfnFtcH0
Sandy Hook Promise advert:
https://www.youtube.com/watch?v=A8syQeFtBKc

How is meaning being shaped by two of these media texts?

Tuesday 10 October 2017

YEAR 13 Oct 10th 2017

blog entry from last session:
http://fishymediaresources.blogspot.co.uk/2017/10/year-13-6th-oct-17.html

When we discuss media bias and consider how media bias can be challenged, it is important to consider the power of the advertising industry. Read these resources below:
https://www.theguardian.com/technology/2017/mar/25/google-youtube-advertising-extremist-content-att-verizon
http://www.bbc.co.uk/news/uk-37962425
STOP FUNDING HATE:
https://stopfundinghate.org.uk/
You Tube advert:
https://www.youtube.com/watch?v=3aw966AqgCA
https://www.youtube.com/watch?v=6xl3L9urro8 
FOX NEWS drops 'Fair and Balanced'..it is now 'Most watched. Most trusted.' :
https://www.theguardian.com/media/2017/jun/15/fox-news-drops-fair-and-balanced-slogan

Friday 6 October 2017

YEAR 13 6th Oct 17.

Here are the front pages of the mainstream UK press the day after Theresa May's speech at the Conservative Party Conference in Manchester. What do these front pages tell us about the mainstream British print media?

This session explored issues linked to UK MAINSTREAM PRINT MEDIA and its obvious political bias. In the next session we will be producing a written response to the question:
What do we learn about the UK Mainstream print media from the reaction to Theresa May's speech?
This written response will be 'in class' and will consider specific textual reference to analyse how media forms are shaping meaning and will also consider media theory. Students will be asked to consider if we deserve a more balanced political narrative from the mainstream media.

I thought it was really interesting that different students perceived this BBC Newsnight report in different ways. Some believed it to bias against the Conservatives, some too bias toward the Conservative Party, and some believed it offered an example of balanced journalism. VERY INTERESTING. This experiment underlines the difficulty facing the reporting of politics by the BBC. Bel;ow is a link to the Newsnight resource.
BBC Newsnight report:
https://www.youtube.com/watch?v=J0EvDuZq7oQ 

This session explored the front pages below:



















































































































HOMEWORK: Complete the essay...To what extent has NDM empowered the individual and created a more democratic world?
I have given you a lot of ideas with this task. I expect some excellent essays on Tuesday.

Friday 22 September 2017

YEAR 13 22nd Sept 17..

Theresa May urges Tech giants to combat extremist material:
https://www.channel4.com/news/may-urges-web-giants-to-do-more-to-combat-extremist-material
Some context...Apple refuse to encrypt San Bernadino phone:
https://www.theguardian.com/technology/2016/feb/22/tim-cook-apple-refusal-unlock-iphone-fbi-civil-liberties
http://www.bbc.co.uk/news/technology-35594245

The new Liberal Democrat party political broadcast:
https://www.youtube.com/watch?v=3GkDDfnA0fE 
Green Party:
https://www.youtube.com/watch?v=N9MLWhMUDps&t=52s
Greg Knight:
https://www.youtube.com/watch?v=rl6NnfiYrwQ

How are media forms used to shape meaning in TWO of these political broadcasts?

Which is the most successful text?

Thursday 14 September 2017

YEAR 13 Sept 15th 17.

Facebook and the Law:
http://www.bbc.co.uk/news/uk-41274961
The Bell Pottinger Scandal...PR=Propagaganda:
https://www.theguardian.com/business/2017/sep/04/potentially-racially-divisive-report-censures-pr-firm-bell-pottinger
https://www.theguardian.com/media/2017/sep/12/bell-pottinger-goes-into-administration
http://www.prweek.com/article/1410858/bell-pottinger-spotlight-creating-propaganda-videos-us-military-iraq
Bill Hicks on marketing:
https://www.youtube.com/watch?v=ouE-CcwE8Ls&t=7s

OUR FIRST essay title: IS NDM a threat or opportunity for media producers?

Potential content:
The BBC has thrived in the digital world...HOW? Examples required..
http://www.bbc.co.uk/news 
Murdoch..PAYWALLS and MYSPACE...
http://www.fipp.com/news/opinion/is-the-new-york-times-paywall-a-success-what-can-it-teach-publishers 
https://www.techdirt.com/articles/20160815/09353135247/lots-newspapers-discovering-that-paywalls-dont-work.shtml
WHY DOES THE PAYWALL FOR THE WALL STREET JOURNAL/FNANCIAL TIMES WORK YET SOME NEWSPAPERS PAYWALLS HAVE FAILED? THINK ABOUT IT!

THE MUSIC INDUSTRY IS A GOOD AREA FOR RESEARCH..
SHAWN FANNING and NAPSTER:
https://www.youtube.com/watch?v=CKrdsGdLVQ8
SPOTIFY? STREAMING? BANDCAMP? SOUNDCLOUD? YOU TUBE?

Faber and Faber website..F and F began publishing books nearly 100 years ago!
 https://www.faber.co.uk/
F and F You Tube Channel:
https://www.youtube.com/channel/UCNQSkMYizgmHS1rSaatVYLw

Amanda Hocking:
https://www.youtube.com/watch?v=6r-V-MTvaV8
I-Phone movie Tangerine:
https://www.youtube.com/watch?v=KObip4ShY9o
Sean Baker:
https://www.youtube.com/watch?v=sjXWdu7Buaw

WHAT ABOUT VLOGGING CULTURE?

Note the comments of ANDREW KEEN:
http://fishymediaresources.blogspot.co.uk/2010/07/andrew-keen-internet-critic-any-media.html
 https://www.youtube.com/watch?v=moLLHxxD0JM
You might want to note the comments of CLAY SHIRKY:
http://fishymediaresources.blogspot.co.uk/2010/07/clay-shirky-interviewed-by-decca.html

Tuesday 12 September 2017

YEAR 13 8th/12th Sept 17...

The first session was a gentle introduction into the world of Year 13 media. The course remains 50% Coursework and 50% exam. This is a two year AS/A2 course so last year's grade will also be considered at the end of the course. It is perfectly possible for a student awarded a C grade in Year 12 to grab an A grade in Year 13. BUT IT WILL REQUIRE A LOT OF HARD WORK.

The aim of the first session was to introduce the element of the exam that explores THE IMPACT OF DIGITAL MEDIA. Read the questions that i gave you. It is crucial that students are able to answer those questions in a detailed and convincing manner. THE KEY COMPONENT OF YEAR 13 MEDIA IS INDEPENDENT STUDY. YOUR QUALITY OF YOUR RESEARCH WILL DICTATE THE FINAL A LEVEL GRADE.

These two texts were the unseen texts in SECTION A of last summer's exam:
Prince's Trust promo:
https://www.youtube.com/watch?v=Kdk_7i8KIo0
Facebook Friends 'UK'advert:
https://vimeo.com/148146072

Here is the American version:
https://www.youtube.com/watch?v=ESLteQDQzcg


1. How do the two products attempt to create an emotional response from the audience?
2. How do contemporary media products influence the creation of British identity?
3. It could be argued that many popular media products are superficial, preventing us from engaging  
with real-life issues. To what extent do you agree with this point of view?
You should refer to other media products in order to support your answer.


Wednesday 6 September 2017

YEAR 12 LESSON ONE..6th Sept 17.

















Kendall Jenner and the Pepsi Advert:
https://www.youtube.com/watch?v=73P9STckPLw
Independent Article:
http://www.independent.co.uk/arts-entertainment/tv/news/pepsi-advert-pulled-kendall-jenner-protest-video-cancelled-removed-a7668986.html 
THE POWER OF SOCIAL MEDIA....

REPRESENTATION:
Meet the Superhumans:
https://www.youtube.com/watch?v=tuAPPeRg3Nw
http://fishymediaresources.blogspot.co.uk/2017/07/year-10-taster-resources.html
Teaching promotional films...How is Teaching represented in these films?
https://www.youtube.com/watch?v=wi_FHzEHZA8
https://www.youtube.com/watch?v=vRArPoGUN-c 
Educating Yorkshire/Gogglebox:
https://www.youtube.com/watch?v=9vbQoBpIqfI&t=8s
How is teaching represented?
How are human beings represented?
How is the media represented?

All media is mediated....All media is bias....TRUTH is a SUBJECTIVE concept.
British newspapers..The death of Thatcher...What do we learn about mainstream British newspapers?
http://fishymediaresources.blogspot.co.uk/2015/09/year-12-lesson-five.html
Joint Sixth Media Student films....
https://vimeo.com/16121970

MEDIA ISSUES and DEBATES SEPT 2017.....

TRUMP and TWITTER...Financial Times:
https://www.ft.com/content/943e322a-178a-11e7-9c35-0dd2cb31823a
Trump attacks the media...Russia Today link:
https://www.youtube.com/watch?v=wzHPWADhrJ8
Clean the swamp....???? A link from the Washington Post..'Fox has treated me fairly..'
https://www.youtube.com/watch?v=MVmoA4gmeeg 
VICE documentary broadcast on HBO...The power of digital technology and the internet..Nearly six million people have watched this report..Mainstream media/Non-mainstream media:
https://www.youtube.com/watch?v=P54sP0Nlngg 
THE YOUNG TURKS...online response to Charlottesville gathering..Why is this site so interesting for a student of media...political bias?
https://www.youtube.com/watch?v=LLm9WRJ3s1k
Breitbart media...an example of non-mainstream media with a clear political bias:
http://www.breitbart.com/author/breitbart-news/
TED TALKS linked to the power of social media:
https://www.ted.com/playlists/397/the_power_of_social_media 
CHARLIE BROOKER comments on Donald Trump...this appeared on BBC television:
https://www.youtube.com/watch?v=afkekwFwFuQ
MIRRORS...Hilary Clinton campaign film:
https://www.youtube.com/watch?v=vHGPbl-werw 
Donald Trump..first 100 days:
https://www.youtube.com/watch?v=ObsQ8_58V3Q 
Conservative MP Greg Knight's election promo 2017:
https://www.youtube.com/watch?v=rl6NnfiYrwQ 
Jonathan Pie..BREXIT:
https://www.youtube.com/watch?v=x9gowrhfT0c


All the resources above link to issues linked to democracy and media. Is the use of social media creating a more democratic world? Are we becoming more informed? Is digital media empowering the audience?

Can the media really influence our political opinion? Can media influence human behaviour? How does media theory link to this media debate?

IS DIGITAL MEDIA EMPOWERING CREATIVITY?
Tangerine and the Iphone:
https://www.youtube.com/watch?v=KObip4ShY9o
Sean Baker discusses using the Iphone:
https://www.youtube.com/watch?v=sjXWdu7Buaw
AMANDA HOCKING:
https://www.youtube.com/watch?v=6r-V-MTvaV8
JAMAL EDWARDS:
http://www.bbc.co.uk/news/business-24801980 



 

Thursday 20 July 2017

Friday 23 June 2017

Friday 16 June 2017

YEAR 12/13...

Tony Walsh...This is the Place:
https://www.youtube.com/watch?v=6mxCjDkny0Y

YEAR 12/13...

Prince's Trust
https://www.youtube.com/watch?v=Kdk_7i8KIo0.
Facebook advert...:
https://www.youtube.com/watch?v=ESLteQDQzcg

FBOOK ADVERT:
https://www.youtube.com/watch?v=1M23PSy0BtU

HOW DO THE TWO PRODUCTS ATTEMPT TO CREATE AN EMOTIONAL RESPONSE FROM AN AUDIENCE?

WITH REFERENCE TO YOUR CASE STUDY, EXPLORE WHETHER THE RANGE OF SOCIAL MEDIA PLATFORMS AVAILABLE ENCOURAGES SOCIAL AND POLITICAL ENGAGEMENT.

Tuesday 16 May 2017

YEAR 13 Monday 15th May 2017

Students need to digest the resources below
This is the link to the BBC Panorama documentary exploring issues linked to FACEBOOK:
http://www.bbc.co.uk/iplayer/episode/b08qgbc3/panorama-what-facebook-knows-about-you
This is a link to information relating to Dutch musician JOEP BEVING:
https://www.theguardian.com/music/2017/may/13/joep-beving-dutch-pianist-spotify-star-solipsism
This is a link to information relating to the poet RUPI KAURS:
https://www.theguardian.com/books/2016/sep/13/poet-rupi-kaurs-milk-and-honey-sells-more-than-half-a-million-copies
NHS MALWARE nightmare:
https://www.theguardian.com/technology/2017/may/14/cyber-attack-escalate-working-week-begins-experts-nhs-europol-warn
Channel Four News report on NHS malware attack:
https://www.channel4.com/news/cyber-attack-could-intensify-on-monday-morning
Is this the most dangerous man in Britain..Observer article on Paul Dacre..editor of The Daily Mail:
https://www.theguardian.com/media/2017/may/14/is-paul-dacre-most-dangerous-man-in-britain-daily-mail

OTHER REGULATION snippets...YOU LOT NEED TO HAVE SOME REGULATION KNOWLEDGE:
Social Media Regulation:
http://www.bbc.co.uk/blogs/collegeofjournalism/entries/81cc6ff0-6df2-35e9-a88c-dfe2dc8b31b9
DaddyO5:
http://www.bbc.co.uk/news/technology-39783670
Zuckerberg's Apology:
http://www.cnbc.com/2017/02/17/why-facebook-ceo-mark-zuckerbergs-vulnerable-apology-makes-him-a-strong-leader.html
Pewdiepie Controversy:
http://www.telegraph.co.uk/technology/2017/02/14/pewdiepie-disney-drops-youtube-star-anti-semitic-video-controversy/

HOMEWORK: In our next session we will be preparing content for the essay..:
WHAT DO WE LEARN ABOUT NEW DIGITAL MEDIA THROUGH THESE RESOURCES?

Students need to VISIT the first SIX links on this blog entry...From Panorama to Paul Dacre. These resources will provide the content for your forthcoming essay.

Thursday 11 May 2017

UK PROPAGANDA..Who owns the mainstream UK press?
































YEAR 12 Friday 12th May 17...

The final official lesson....
Here is our text:
https://www.youtube.com/watch?v=N9MLWhMUDps
Section A...
How are media forms used to shape meaning?
Where is the audience being positioned by the text?
How is our world being represented?
How does the campaign film promote the Green Party's values?

SectionB....
'New Digital Media has empowered the audience.' To what extent is this true of your Cross-Media Study?
or
'Technology has transformed the ability of the producer to promote their product.' To what extent is this true of your own Cross-Media Study?

Wednesday 3 May 2017

FOR YEAR 12..Work for Friday 5th May..
















On Friday I will be moderating Y13 Media Coursework so I will only be in the lesson for 10 minutes. The work that I want you to attempt is a response to the following CROSS-MEDIA STUDY QUESTION:
HOW HAVE DEVELOPMENTS IN TECHNOLOGY HELPED PRODUCERS TO ENGAGE WITH THEIR AUDIENCE?

Possible content:
  • Students might want to consider how filmmaking has embraced new technology. How have DSLR cameras influenced documentary filmmaking? Think abvout how the BBC use technology to capture incredible scenes from the natural world or how Channel Four use cameras to capture the incredible scenes in 24 Hours in A+E, One Born Every Minute or Educating Yorkshire. RESEARCH REQUIRED. How do the producers benefit from this technology? How does an audience benefit from this new technology? How is the viewing experience of the audience enhanced by the producers being able to capture such unique and intimate footage?
  • How is technology used to promote a film? How significant is the use of e-media? How does producer/audience benefit from this technology? What is unique about your own websites? What does the producer offer the audience? The use of e-media is a key area of our Cross-Media Study.
  • How does the audience consume the text? Is it possible to watch the texts on a mobile phone? Laptop? Streaming service? 4OD? Are any apps available that enhance the producers' ability to access an audience? How has new technology enhanced the ability for the audience to consume the media product?
  • Our documentary texts are offering a message. How can this be linked to media theory?
READ THE EXEMPLAR to develop an idea of how to structure your response.
SEE YOU ALL ON FRIDAY.

Monday 24 April 2017

YEAR 13 24th April 17..




























This session considered Section A from the JAN 2013 MEST3 exam paper. The class considered the Gaelic Football/American Woman texts before moving into a consideration of the rest of the section A questions.
We also discussed these resources when considering content for Section A:
H and M advert:
https://www.youtube.com/watch?v=8-RY6fWVrQ0
The KAZAM slim mobile phone advert was banned in 2015 by the ASA.
https://www.youtube.com/watch?v=cMBjmSQ1GDk
Guardian article explaining ASA decision:
https://www.theguardian.com/media/2015/feb/25/tv-ad-worlds-slimmest-phone-banned-objectifying-women-kazam-asa
HOMEWORK: Consider potential content for Section A and consider possible content for the Section B questions. This paper will be the focus of Thursday's session. Students also need to digest the resources on this blog page as these are all contemporary media issues and debates.

Resources:
https://www.youtube.com/watch?v=KyqWVGGWRos
Women's Gaelic Football promo:
https://www.youtube.com/watch?v=Z1WhbSiW0wc
American Woman:
https://www.youtube.com/watch?v=ZVXkkZp_jBQ
AFL Women's promo
https://www.youtube.com/watch?v=QWWxl-lu3sU

Banned Pepsi Advert:
https://www.youtube.com/watch?v=73P9STckPLw
http://www.vox.com/culture/2017/4/5/15186216/pepsi-ad-kendall-jenner-black-lives-matter-controversy
https://www.youtube.com/watch?v=KxAf8ZJvUPo
https://www.theguardian.com/media/2017/apr/05/pepsi-kendall-jenner-pepsi-apology-ad-protest
BILL O'REILLY SACKED...
https://www.nytimes.com/2017/04/19/business/media/bill-oreilly-fox-news-allegations.html

 Media Issues and Debates....
Laurie Penny and misogyny on the internet...Channel 4 News 2013.
https://www.channel4.com/news/internet-trolls-twitter-sexist-abuse-police-laws
BBC NEWS articles 2017..
Instagram and sponsored content:
http://www.bbc.co.uk/newsbeat/article/39671263/instagram-star-says-celebrities-are-not-making-sponsored-content-clear 
Ethical hacking!
http://www.bbc.co.uk/newsbeat/article/39665922/meet-the-hacker-who-gets-paid-to-break-into-twitters-website 
YOU TUBE offers FAKE NEWS workshops:
http://www.bbc.co.uk/newsbeat/article/39653429/youtube-to-offer-fake-news-workshops-to-teenagers 
LGBTQ restrictions on YOU TUBE...Restricted mode filter:
http://www.bbc.co.uk/newsbeat/article/39326555/youtube-lgbtq-restrictions-labelled-shocking-by-irish-vlogger
WHAT IS OFCOM...Students really need to know their media regulation:
https://www.ofcom.org.uk/about-ofcom/what-is-ofcom


Saturday 8 April 2017

YEAR 13 Thursday 6th April 2017













This was our last session before the Spring break and involved discussing a question that links to Section B of the exam. The media issue being discussed as part of the IMPACT OF DIGITAL MEDIA section of the exam was GLOBALISATION. Class discussion considered the advantages and disadvantages of living in an interconnected digital world. The full question was:
NEW AND DIGITAL MEDIA HAVE CONTRIBUTED TO THE PROCESS OF GLOBALISATION: THE IDEA THAT THE WORLD IS BECOMING INCREASINGLY INTERCONNECTED THROUGH ONE GLOBAL CULTURE.
USING YOUR OWN CASE STUDY, EVALUATE THE IMPACT THAT NEW AND DIGITAL MEDIA HAVE HAD ON GLOBALISATION.

Class discussion considered the advantages/disadvantages of the global potential of the digital world. I expect students to produce a FOUR paragraph and a conclusion response to this question. I want to mark the essay before our next session after the break so I need this essay emailing to me before we return to school.

HOMEWORK: Keep checking the blog because throughout the Spring break I will be posting material that I will be referencing in our class discussions. Students need to digest these resources.
Students need to complete the IMPACT OF DIGITAL MEDIA ESSAY.
Potentail content for Impact of Digital Media essay:

  • Reference was made to the Dark Web. This is clearly a negative attribute of global connectivity. This could be juxtaposed with the wonderful KHAN ACADEMY or any other FREE global educational resource.
  • Reference was also made to the ability of digital media to radicalise and influence human behaviour in a destructive manner. BE SPECIFIC. Provide a clear FOR EXAMPLE. Evidence of research required. Obviously this can be balanced with reference to global sites that encourage peace and co-existence.
  • The third paragraph could discuss the influence of digital media on the music industry. It is possible to access the means of production that allows musicians to create music and potentially access a global audience..BUT HOW DO MUSICIANS MONETISE their talent? Research required.
  • The fourth paragraph could reference the filmmaking of the amazing WAAD AL-KATEAB and the role of journalism in the digital world. See link below:https://www.channel4.com/news/waad-al-kateab-is-an-award-winning-film-maker-and-she-is-in-grave-danger?intcmp=search_results_page_bottom_p1                                             This could link to FAKE NEWS.
  • The conclusion needs to be evaluative. Don't just repeat content you have produced elsewhere in this essay.
GOOD LUCK MEDIA FREAKS.

Monday 3 April 2017

YEAR 12 4th/7th April 2017..
















These two sessions were the final lessons before the SPRING break. The aim of these two lessons was to continue to reintroduce students to the expectations of the exam. The Tuesday session considered the enigmatic glory of the UNDER THE SKIN trailer from 2014. This is an extremely polysemic trailer and was offered as a CHALLENGE to the class. IT is extremely unlikely that the examination will present such an enigmatic visual challenge but I wanted to challenge the class! The question that inspired class discussion was:
'HOW ARE MEDIA FORMS USED TO SHAPE MEANING?'
Class discussion used appropriate media language and referred to disequilibrium, polysemic imagery, text providing meaning, enigma codes, action codes, and the significance of non-diegetic and diegetic sound. TOP WORK.
The text that was used to promote a written response was the ADIDAS ORIGINALS advert from 2010. See link below:
https://www.youtube.com/watch?v=wJhN-S6GIN0
The question the class considered was: WHAT ARE THE BRAND VALUES BEING PROMOTED IN THIS TEXT?
HOMEWORK was to continue to complete coursework.

The Friday session considered texts that offered representations of teachers and the teaching profession. The work of Armstrong and Miller was used to generate class discussion:
https://www.youtube.com/watch?v=KwDknTtkVdc&list=PLE77ED09F9874FA10
https://www.youtube.com/watch?v=TJ9s_lSRJ3A&list=PLE77ED09F9874FA10&index=2

The class were then presented the two texts below and asked to consider how the teaching profession is being represented:
Teach First:
https://www.youtube.com/watch?v=vRArPoGUN-c 
Dept of Education advert..
https://www.youtube.com/watch?v=wi_FHzEHZA8

The class were asked to produce a written response to the TEACH FIRST ADVERT. The question is:
HOW IS THE TEACHING PROFESSION REPRESENTED IN THIS TEXT?
The lesson then moved on to discuss the Cross-Media Study.

HOMEWORK: I expect ALL students to complete the following written tasks. It is important that these responses are completed and sent to me BEFORE our first lesson of the next term as I need to mark this work and use the content to inform my FIRST lesson. I expect ALL students to send me a word document that provides a response to the following tasks.
SECTION A Work:
HOW IS THE TEACHING PROFESSION BEING REPRESENTED IN THIS TEXT?
HOW ARE MEDIA FORMS BEING USED TO SHAPE MEANING?
Here is the text link...this is the TEACH FIRST advert from our last session:
https://www.youtube.com/watch?v=vRArPoGUN-c

Who is the target audience for this school's promotional film?
https://www.youtube.com/watch?v=s-iAOR1AUUE
What are the brand values being presented by this school's promotional film?
https://www.youtube.com/watch?v=El_OJZ1h-SY

AS well as the analytical work, I expect students to complete the Cross-Media Study essay that we discussed in our final session. Here is a reminder of the title:
MEDIA INSTITUTIONS ALWAYS ATTEMPT TO SHAPE THE VALUES AND ATTITUDES OF THEIR AUDIENCE. To what extent is this true of your Cross-Media Study?
Remember...you must confront the requirements of the question. Question focus in the last set of essays was weak and needs to improve.

Good luck media freaks.



Sunday 2 April 2017

YEAR 13 Monday April 3rd 2017

















Today's session considered the question: HOW ARE MEDIA FORMS USED TO SHAPE MEANING?
Students discussed the content of the trailers for UNDER THE SKIN and GHOST IN THE SHELL.
Consider the content of the following texts:
Under The Skin trailer:
https://www.youtube.com/watch?v=io92j2qqEGk
Ghost in the Shell trailer:
https://www.youtube.com/watch?v=G4VmJcZR0Yg
Ex-Machina trailer:
https://www.youtube.com/watch?v=PI8XBKb6DQk

HOMEWORK: HIT THE FRIDAY DEADLINE. COURSEWORK! COURSEWORK!

YEAR 12 Friday March 31st 2017.























This session examined the following media texts:
Australian Government advert:
https://www.youtube.com/watch?v=Bhk4fh6Sld0
British Government advert:
https://www.youtube.com/watch?v=LNIQ79mkG_A
The aim of this session was to improve the critical writing being produced by the class. Fatboy modelled a paragraph on the board with the assistance of the class before the class attempted to answer the question: HOW IS ALCOHOL REPRESENTED?

HOMEWORK: COMPLETE COURSEWORK. DEADLINE IS NEXT FRIDAY for my cohort of troubadours.

YEAR 13 Thursday 30th March 17.























Today's session involved a consideration of the title: DESCRIBE YOUR IDEAL DIGITAL WORLD.
Class discussion was excellent and the class were asked to produce a paragraph response writing within timed conditions.

HOMEWORK: COMPLETE COURSEWORK. The deadline is the last Friday of this term.

Monday 27 March 2017

YEAR 12 Tuesday March 28th 17:

Back in the classroom media comrades. Let's get analytical!
Resource:
I Phone 7 + Airpods
https://www.youtube.com/watch?v=CvVvwh3BRq8

How is technology represented in this text?
How are media forms used to shape meaning?
Who is the target audience?

CROSS-MEDIA STUDY QUESTION:

“Media institutions always attempt to shape the values and attitudes of their audiences through their products.” Consider this statement in relation to the products in your cross-media study.
Support your answer with reference to a range of products from three media platforms.


HOMEWORK: Complete your coursework.

YEAR 13 Mon 27th March 17:

Today's session considered issues linked to privacy and security in the digital world before the class attempted a Section A critical analysis.

HOMEWORK: Complete Coursework. Digest the resources below. 

Amber Rudd:
https://www.theguardian.com/technology/2017/mar/26/intelligence-services-access-whatsapp-amber-rudd-westminster-attack-encrypted-messaging
http://www.telegraph.co.uk/news/2017/03/26/home-secretary-amber-rudd-whatsapp-gives-terrorists-place-hide/

ONE OF THE KEY CURRENT MEDIA DEBATES is PRIVACY V. SECURITY.
What do you think? How much 'browsing' privacy should we expect in the digital world?
Do you agree with Amber Rudd?

Exam paper Section A:
How is technology being represented in these two texts?
I Phone 7
https://www.youtube.com/watch?v=CvVvwh3BRq8
Tim Berners-Lee
http://www.bbc.co.uk/news/uk-26540635

Another interesting article...
http://www.bbc.co.uk/news/technology-39246810

Sunday 26 March 2017

YEAR 13 FEB/MARCH 2017...Back in the classroom...

For the last few weeks we have been concentrating on the coursework and our next lesson will see a return to structured lessons within which we will be considering issues linked to the examination. The DEADLINE for coursework is the end of this half-term.
MEDIA ISSUES AND DEBATES..Some resources to digest:
FOX NEWS and KATY HOPKINS:
https://www.youtube.com/watch?v=6v1b-u3Y6tg&bpctr=1490527456
Mediated Photograph:




















REBEL MEDIA report at Westminster:
https://www.youtube.com/watch?v=ZhrhLovaFs8
Rebel Media:
https://www.youtube.com/channel/UCGy6uV7yqGWDeUWTZzT3ZEg
Is our world becoming more democratic and informed with the rise of online NEWS sites like THE REBEL and THE CANARY?
The Canary:
https://www.thecanary.co 
https://www.thecanary.co/values/
The films of Waad Al-Kateab:
https://www.channel4.com/news/waad-al-kateab-is-an-award-winning-film-maker-and-she-is-in-grave-danger?intcmp=search_results_page_bottom_p1
FAKE NEWS:
https://www.channel4.com/news/fake-news-true-or-false?intcmp=search_results_page_bottom_p1
https://www.channel4.com/news/fake-news-did-it-make-a-difference-to-the-us-election?intcmp=search_results_page_bottom_p1
Why Owen Jones has left social media...
http://www.bbc.co.uk/newsbeat/article/39242759/owen-jones-quits-social-media-after-threats-of-torture-and-murder
http://www.pressgazette.co.uk/guardian-columnist-owen-jones-quits-twitter-and-facebook-because-he-finds-left-wing-abuse-utterly-depressing/

YEAR 12: FEB/MARCH 2017...THE CLOCKS MOVE FORWARD AND SO DO WE...

Ok folks...for the last few weeks we have been working on COURSEWORK and creating a short film to promote the Joint Sixth to Y11. Now it is time to get back to the analytical side of the course. Our next session on TUESDAY will be back in the classroom. I will expect you all to complete the Y12 film for HOMEWORK. Here are some resources for you to digest before we return to the classroom.

The next few weeks are crucial as we complete coursework, improve our ability to access Section A of the exam, and improve our understanding of the Cross-Media Study.

Resources that capture some MEDIA issues that students should synthesise:
Charlie Brooker's view of how media has created a gulf between reality and television:
https://www.youtube.com/watch?v=y8MjoB3vgv
Be aware of the incredible filmmaking of WAAD AL KATEAB. She is a filmmaker/citizen journalist documenting the horror of Aleppo. Why is this kind of filmmaking important?
https://news.channel4.com/livepages/2016/inside-aleppo/














How Fake News affected the US Election:
https://www.youtube.com/watch?v=ZusqgWUNFG4
Can you tell what is real? Channel Four News:
https://www.youtube.com/watch?v=LLakMV6CNHk
Kellyanne Conway..'alternative facts'?
https://www.youtube.com/watch?v=VSrEEDQgFc8

One of the central media concerns is MEDIATION of content.

Tuesday 14 March 2017