These two sessions were the final lessons before the SPRING break. The aim of these two lessons was to continue to reintroduce students to the expectations of the exam. The Tuesday session considered the enigmatic glory of the UNDER THE SKIN trailer from 2014. This is an extremely polysemic trailer and was offered as a CHALLENGE to the class. IT is extremely unlikely that the examination will present such an enigmatic visual challenge but I wanted to challenge the class! The question that inspired class discussion was:
'HOW ARE MEDIA FORMS USED TO SHAPE MEANING?'
Class discussion used appropriate media language and referred to disequilibrium, polysemic imagery, text providing meaning, enigma codes, action codes, and the significance of non-diegetic and diegetic sound. TOP WORK.
The text that was used to promote a written response was the ADIDAS ORIGINALS advert from 2010. See link below:
https://www.youtube.com/watch?v=wJhN-S6GIN0
The question the class considered was: WHAT ARE THE BRAND VALUES BEING PROMOTED IN THIS TEXT?
HOMEWORK was to continue to complete coursework.
The Friday session considered texts that offered representations of teachers and the teaching profession. The work of Armstrong and Miller was used to generate class discussion:
https://www.youtube.com/watch?v=KwDknTtkVdc&list=PLE77ED09F9874FA10
https://www.youtube.com/watch?v=TJ9s_lSRJ3A&list=PLE77ED09F9874FA10&index=2
The class were then presented the two texts below and asked to consider how the teaching profession is being represented:
Teach First:
https://www.youtube.com/watch?v=vRArPoGUN-c
Dept of Education advert..
https://www.youtube.com/watch?v=wi_FHzEHZA8
The class were asked to produce a written response to the TEACH FIRST ADVERT. The question is:
HOW IS THE TEACHING PROFESSION REPRESENTED IN THIS TEXT?
The lesson then moved on to discuss the Cross-Media Study.
HOMEWORK: I expect ALL students to complete the following written tasks. It is important that these responses are completed and sent to me BEFORE our first lesson of the next term as I need to mark this work and use the content to inform my FIRST lesson. I expect ALL students to send me a word document that provides a response to the following tasks.
SECTION A Work:
HOW IS THE TEACHING PROFESSION BEING REPRESENTED IN THIS TEXT?
HOW ARE MEDIA FORMS BEING USED TO SHAPE MEANING?
Here is the text link...this is the TEACH FIRST advert from our last session:
https://www.youtube.com/watch?v=vRArPoGUN-c
Who is the target audience for this school's promotional film?
https://www.youtube.com/watch?v=s-iAOR1AUUE
What are the brand values being presented by this school's promotional film?
https://www.youtube.com/watch?v=El_OJZ1h-SY
AS well as the analytical work, I expect students to complete the Cross-Media Study essay that we discussed in our final session. Here is a reminder of the title:
MEDIA INSTITUTIONS ALWAYS ATTEMPT TO SHAPE THE VALUES AND ATTITUDES OF THEIR AUDIENCE. To what extent is this true of your Cross-Media Study?
Remember...you must confront the requirements of the question. Question focus in the last set of essays was weak and needs to improve.
Good luck media freaks.
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