One of the biggest media debates and issues is how the digital revolution has impacted upon the old business models of print journalism and how an audience consumes News. Sites such as 'News Now' are free and access News stories from publications around the world and the BBC site remains free and provides its audience with credible and detailed journalism.CAN ONLINE NEWS CONTINUE TO BE OFFERED FOR 'FREE'? A PRINT NEWSPAPER IS NOT 'FREE' SO WHY SHOULD ONLINE CONTENT BE FREE OF CHARGE? One of the biggest institutional issues of the digital age is the position of the Newspaper and online content and how print media/ online content can be economically viable and sustainable when so much 'free news' is accessible and available online. Rupert Murdoch's answer to this dilemma has been to construct a Paywall.Old business models do not apply to the digital age so the economic challenge to an institution such as Newscorp is to formulate a new model that is appropriate for the digital age. To access the Times and The Sunday Times online, the consumer must now pay a subscription fee. The links below allow students/teachers to synthesise the issues that surround this key media issue. THE PAYWALL DEBATE IS APPROPRIATE FOR A2 MEST 3 and may be a consideration for coursework at MEST 4.IT COULD ALSO BE DISCUSSED AT AS LEVEL WHEN CONSIDERING INSTITUTION AND NEWS REPORTING.
Click on YOU TUBE link to access RUPERT MURDOCH discussing the Paywall issue:
http://www.youtube.com/watch?v=ae4Cy6xee2o&feature=fvsr
Click on link to hear Murdoch discuss Old v. New Media:
http://www.youtube.com/watch?v=haNgZZvH4ts
Click on link to hear Murdoch speech relating to how technology has changed the media:
http://www.youtube.com/watch?v=IQSKRWXyFw8&feature=channel
Click on link to access Sky News Paywall report:
http://www.youtube.com/watch?v=CF5VSDpIU_Q
Click on link to access Jeff Jarvis response:
http://www.youtube.com/watch?v=EChaJGNtKwA&feature=related
Click on link to access BBC News article:
http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/05/the_times_paywall_an_end_to_sh.html
Article relating to potential income that Murdoch's Paywall could generate:
http://paidcontent.co.uk/article/419-how-much-money-could-the-times-paywall-bring-in/
Buzzmachine [jeff jarvis...again] article: 'Rupert's pathetic paywall.':
http://www.buzzmachine.com/2010/03/26/ruperts-pathetic-pay-wall/
Press gazette article:
http://blogs.pressgazette.co.uk/mediamoney/2010/03/29/what-will-the-guardian-do-if-murdochs-paywall-succeeds/
The next web article:
http://thenextweb.com/uk/2010/07/02/the-times-paywall-is-now-active-1-please/
Excellent article by David Mitchell in the Observer July 2010:
http://www.guardian.co.uk/commentisfree/2010/jul/11/rupert-murdoch-guardian-paywalls
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