Students were introduced to the Barnardo's advert 'Breaking the Cycle.' Students were encouraged to identify how media forms are being used create a representation of childhood experience. Students were then asked to discuss how media forms are being used to represent childhood across Barnardo's print and e-media.
HOMEWORK: There are four written tasks that students must complete. The four questions are:
1. How are media forms used to create a representation of childhood? What is the aim of this advertisement? The media text is the 'Breaking the Cycle' broadcast media.
2. How are media forms used to create a representation of childhood? How significant is the use of language in this print media text? The media texts being analysed here are the two examples of print media.
3. How does the content of the E-media differ from the content of the print and broadcast media? Why?
4. Do you agree with the ASA's [Advertising Standards Authority] decision NOT to ban the 'Break the Cycle' advertisement? Why?
Below are the resources used in today's lesson. Students need to revisit these media texts when constructing homework.
http://www.youtube.com/watch?v=yFOcrZeMRUU
Guardian article:
http://www.guardian.co.uk/media/2008/dec/10/asa-advertising1
Telegraph article:
http://www.telegraph.co.uk/culture/tvandradio/3706674/Barnardos-abuse-advert-is-reality-TV-says-actress.html
Barnardo's explain their approach to advertising:
http://www.barnardos.org.uk/resources/resources_students/resources_students-newpage.htm#twelve
Barnardo's Homepage:
http://www.barnardos.org.uk/
Barnardo's Homepage:
http://www.barnardos.org.uk/
Water aid advert:
Below is a document that will help you with the homework:
http://www.docstoc.com/docs/56469589/ADVICE-FOR-YEAR-12-TO-HELP-WITH-MEDIA-HOMEWORK
http://www.docstoc.com/docs/56469589/ADVICE-FOR-YEAR-12-TO-HELP-WITH-MEDIA-HOMEWORK
Class discussion was brilliant today folks. Very perceptive. Much appreciated.
MLR.
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