YEAR 13 LESSON FIFTEEN [6th Jan 12]: Homework.

The new media year of 2012 began with ChimpNimsky 'blathering on' about coursework. Students were given the coursework mark scheme and encouraged to begin producing the linked production. In an attempt to illustrate 'a coursework model' students were asked to construct a four paragraph response to the question: WHAT MEDIA ISSUES AND DEBATES CAN BE LINKED TO THE DIANE ABBOTT INCIDENT? The aim of this task was to show how the coursework needs to have a very specific textual focus which then broadens to consider issues that relate to the contemporary media landscape. The quality of student response was outstanding. Well done. Click on link below to access the useful resource that I referred to when KH offered information relating to North Korea's access to digital media. This resource provides an overview of global internet censorship:

http://www.youtube.com/watch?v=XPAvg6CU6sI

The second section of the lesson involved students being presented with material intended to replicate the media texts offered in MEST 3 Section A. Click on links below to access the two texts:

John Lewis Advert released December 2011:http://www.youtube.com/watch?v=pSLOnR1s74o

Cancer Awareness Advert released July 2011:http://www.youtube.com/watch?v=FruQGPMM750

Students were asked to EVALUATE HOW EACH MEDIA PRODUCT REPRESENTS THE FAMILY.

The class discussion was impressive and PH's comments relating to the nature of the child neglect being displayed in the John Lewis advert was warmly received by all present in E5. Students were encouraged to identify the KEY media forms being used to manufacture meaning. This task is potentially very difficult due to the pressure of time so it is important that students develop the ability to quickly identify the key moments in each text and use these key moments to construct a sophisticated response that directly confronts the requirements of the question. Specific question focus is essential. Students produced some very useful notes and this written task will be offered to students next week.

HOMEWORK: Revisit the two texts used in the second section of today's lesson so that your response next week will be informed and relevant. Also, research Rosie Hardy, Khan's Academy, and SBTV. How do these three examples of digital media relate to the impact of digital media argument? What do we learn about digital media through these three texts?

A FINE START TO THE SECOND TERM. KEEP IT UP.