The first section of this session was a consideration of issues relating to the cross-media study. Recent written work raised a series of issues relating to Section B of the exam and the first hour of today's session explored some of these issues and attempted to provide some critical clarity. Students were asked to consider the following questions:
- What is the difference between traditional documentary and hybrid-documentary?
- Is the function of the e-media offered by Channel Four different to the function of the e-media linked to Man On Wire and Exit Through The Gift Shop? Is the e-media linked to the films in our cross-media study merely used by the producers as a marketing tool whereas the e-media linked to the institution of Channel Four has a more 'educational' motivation?
- How can the Uses and Gratifications Theory be applied to the hybrid-documentaries being offered by Channel Four?
- Who benefits from e-media: Audience or Producer?
- Have advances in digital technology enhanced the production of the documentary?
- How has the independent film-maker's ability to access a global audience been enhanced by digital media?
- How significant is the influence of the BBC in the production/marketing of Man On Wire? We discussed how the BBC helped fund the film and used their radio platform and print media platform to help market the film.
I will be posting some notes to accompany some of the issues we discussed in the first half of the lesson. Watch this space.
The second session was linked to Section A of the June 2010 exam. Click on link below to access the unseen text:
HOMEWORK: Attempt the Section A questions and attempt Question 5 of Section B. Students MUST ANSWER THE QUESTION when attempting the cross-media study question. QUESTION FOCUS MUST BE PRECISE.
No comments:
Post a Comment