The sermon began with a consideration of REPRESENTATION and how INSTITUTION and the ideology of an institution shapes mediation to create a representation. Students were introduced to a range of resources:
Representations of the modern city:
http://fishymediaresources.blogspot.co.uk/2011/10/representations-of-city.html
Representations of 9/11 and the photograph captured by Thomas Hoepker that did not fit the media narrative of this horrible day. This is a very interesting example of representation. This link also has examples of photography that did connect with the media narrative:
http://fishymediaresources.blogspot.co.uk/2011/09/controversial-911-photograph.html
Below is a link to some Don McCullin resources. Students were asked to consider why the British Government refused to grant him access to photograph the Falklands War. Why would a government be frightened of the work of a photographer?
http://fishymediaresources.blogspot.co.uk/2010/11/don-mccullin-representations-of-war.html
http://fishymediaresources.blogspot.co.uk/2010/07/photography-of-don-mccullin-appropriate.html
Below is a link to an article that tells the story of Iranian photographer Javad Moghimi who had to leave Iran after capturing this image:
http://fishymediaresources.blogspot.co.uk/2010/07/power-of-photograph-appropriate-for-a2.html
I didn't get time to share this resource with you but it is a classic Fox News moment. Students should note how Fox News mediates this news article about the OCCUPY WALL STREET demonstration and why they failed to broadcast the interview with Jake LaGreca:
Fox News Resource:
Bill O'Reilly Show: http://www.youtube.com/watch?v=RDuHqntfqUI&feature=related
Jake LaGreca: http://www.youtube.com/watch?v=GGrp1xAhtR0&feature=related
More Fox News material:
http://fishymediaresources.blogspot.co.uk/2011/11/year-12-lesson-eight-8th-nov-homework.html
http://www.youtube.com/watch?v=JOpVJg2CRgs
The terrifying BANNED advert: http://www.youtube.com/watch?v=at1y7iHmjXQ
After discussing issues relating to the media equation INSTITUTION+MEDIATION=REPRESENTATION...the lesson moved on to explore issues relating to Section A of the exam. The core text was last year's JOHN LEWIS CHRISTMAS ADVERTISEMENT. Click on link below to access the text:
http://www.youtube.com/watch?v=pSLOnR1s74o
John Lewis material on fishymedia:
http://fishymediaresources.blogspot.co.uk/2012/11/myth-bustingxmas-adverts-bbc-article.html
Horror genre John Lewis. Note how the soundtrack and editing can change the whole meaning of a text: http://www.youtube.com/watch?v=FSZKzwF2yGs&feature=related
Students were asked to consider THREE questions:
- HOW ARE DIFFERENT MEDIA FORMS USED TO COMPRESS THE PASSING OF TIME?
- HOW DOES THE ADVERTISEMENT COMMUNICATE BRAND VALUES FOR JOHN LEWIS?
- HOW IS THE FAMILY REPRESENTED IN THIS MEDIA TEXT?
HOMEWORK: Students need to complete the JOHN LEWIS questions. This is a BIG homework as the critical writing is clearly the area of our work that needs to improve. ALL answers need to use appropriate MEDIA LANGUAGE and refer specifically to the text when illustrating a critical argument. ALL STUDENTS HAVE DECENT NOTES. The notes I provided are detailed. USE THEM. STUDENTS MUST USE MEDIA LANGUAGE WHEN CONSTRUCTING A CRITICAL RESPONSE. STUDENTS MUST REFER TO CONNOTATION...DIEGETIC SOUND...NON-DIEGETIC SOUND...FRAME COMPOSITION...POINT OF VIEW SHOT....SIGNIFICANCE OF MID SHOT? CLOSE UP?...WHEN CONSIDERING REPRESENTATION STUDENTS MUST IDENTIFY THE PREFERRED READING AND CONSIDER AN OPPOSITIONAL READING.
Students also need to consider media theory as next week we will be considering the question:
WHAT PLEASURE DOES THIS MEDIA TEXT OFFER ITS AUDIENCE?
Students must be aware of Dyer's Theories, Berger's theory relating to advertising, The Uses and Gratifications Theory and Reception Theory.
No comments:
Post a Comment