YEAR 12 LESSON TWELVE [3rd Dec 12]: Homework.

I threw a lot of content into the media pot today media freaks and you were extremely patient.
The sermon began with a consideration of media theory and how the theories of Dyer, Berger and Reception Theory could be applied to the John Lewis Advert. Students were asked to apply media theory to the text below:
http://www.youtube.com/watch?v=buQy1Zg2C80 
Class discussion considered the Year 12 coursework briefs and the film below was shown as an example of broadcast media appropriate for Brief Three:
http://vimeo.com/22631603
Chimpnimsky then heaved the discussion towards a consideration of Narrative Theory and reference was made to Todorov, Barthes and Levis-Strauss. Students need to develop the ability to identify how narratives are shaped and reference to binary opposites, disequilibrium, action codes and enigma codes is expected within critical writing. Students were asked to discuss how narrative theory could be applied to the EXIT THROUGH THE GIFT SHOP trailer before being asked to consider how media forms are used to shape meaning in the same trailer:
http://www.youtube.com/watch?v=oHJBdDSTbLw

Here are some resources that relate to the history of documentary. Click on links to access the Lumiere Brothers and Andy Warhol:
http://fishymediaresources.blogspot.co.uk/2010/05/origins-of-documentary-some-resources.html

The final section of the lesson considered the CROSS-MEDIA STUDY which relates to Section B of the examination. Our Cross-Media Study will deal with Documentary and Hybrid Documentary and the first two texts that we will be using to explore this area of the course will be the film documentary EXIT THROUGH THE GIFT SHOP and Channel Four's hybrid documentary THE SECRET MILLIONAIRE. The aim of the Cross-Media Study is to develop student understanding of how audiences consume, participate and respond to documentaries and their coverage and understand how producers use digital media to create and promote work.
Students were asked to consider how ETTGS uses e-media to promote the film and what e-media offers an independent filmmaker.

HOMEWORK: Complete the John Lewis theory question: What pleasure does this media text offer its audience? Reference MUST be made to Dyer, Reception Theory and Berger. SHOW ME YOU CAN APPLY MEDIA THEORY.
Students need to peruse the e-media used to promote EXIT TTGS and THE SECRET MILLIONAIRE. We will be discussing these sites in the next session.Click on links below to access BOTH SITES:
EXIT: http://www.banksyfilm.com/
THE SECRET MILLIONAIRE: http://www.channel4.com/programmes/the-secret-millionaire
Students need to watch Exit Through The Gift Shop. Here is the link to the first YOU TUBE segment. Navigate through the film from here:
http://www.youtube.com/watch?v=p6anuja12XQ
Students also need to consider the meaning being shaped by the postcards I gave you at the end of the lesson. We will be discussing these representations next week.