Students discussed the MEST3 Section B question:
'NEW AND DIGITAL MEDIA ERODES THE DIVIDING LINE BETWEEN REPORTERS AND REPORTED, BETWEEN ACTIVE PRODUCERS AND PASSIVE AUDIENCES: PEOPLE ARE ENABLED TO SPEAK FOR THEMSELVES.'
HAVE SUCH DEVELOPMENTS MADE THE MEDIA MORE DEMOCRATIC, WITH MORE EQUAL PARTICIPATION BY MORE PEOPLE?
This will be a title that the class will be confronting via an essay in the coming weeks so students need to consider how they would approach this question. Students are encouraged to find specific media texts that will allow the construction of a precise and detailed critical argument.
The second section of the session was a MEST3 Section A timed response. Before the written work, students were introduced to the work of Oliviero Toscani and the advertising campaigns that he produced for BENETTON. This is an extremely interesting area of 'shock' advertising and is an area of media that students should research. We have explored the work of Barnardos and Women's Aid but not the material linked to a private company.
The resources below were used for the Section A response:
NHS Hooked: http://www.youtube.com/watch?v=anFK9SA5kKw
NHS baby:http://www.youtube.com/watch?v=IhuHeI4H00U
Here are some other resources students are advised to digest:
Barnardos..I kick back: http://www.youtube.com/watch?v=5qiZHTKYfYQ
Change a child's future: http://www.youtube.com/watch?v=MdQ_q_K8VWk
What will become : http://www.youtube.com/watch?v=vyYarPB7OM4
Below are some of the images used by Toscani to promote Benetton. The UNHATE campaign from 2011 is not Toscani but is very Toscaniesque!
Benetton:
http://www.photoguides.net/10-powerful-photographic-ads-from-benetton
HOMEWORK: COURSEWORK COURSEWORK COURSEWORK!! Of Course......
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