This is the latest example of controversial SHOCK advertising. It has caused a lot of debate. What do you think about this campaign?
Daily Mirror article:
http://www.mirror.co.uk/news/uk-news/pancreatic-cancer-wish-campaign-outrage-3116014
Daily Mail online article:
http://www.dailymail.co.uk/health/article-2552308/I-wish-I-breast-cancer-Pancreatic-cancer-charitys-campaign-slogan-causes-outrage-sufferers-disease.html
ITV Good Morning discusses the Ad:
http://www.youtube.com/watch?v=yLRNhq5gCtk
Breast Cancer Campaign website:
http://www.breastcancercampaign.org/blog/response-to-pancreatic-cancer-actions-new-advertising-campaign-it-is-not-a-competition
Pancreatic Cancer Action website:
http://pancreaticcanceraction.org/support-us/awareness/month/
BBC Newsnight discusses this awareness campaign [6th Feb 14]:
http://www.youtube.com/watch?v=QFaKmOvPwiY
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