This session was a 'feedback' session linked to the first two MEST 3 Section B essays. The written work was NOT wonderful so this lesson examined how students can improve their written analysis. WE NEED TO ADDRESS THE LACK OF TEXTUAL REFERENCE AND WEAK GENERAL COMMENTS...AND THE SUN JOURNALISM APPROACH TO FACTS! The class were asked to respond to the question:
HOW HAS THE BBC RESPONDED TO THE CHALLENGE POSED BY DIGITAL MEDIA?
The following paragraph structure was offered to the students:
- Opinion that reacts to the focus of the question. The BBC have clearly adapted to the demands of the digital world. They are fully aware of how its audience consumes information in the digital age and have adapted to suit the needs of this audience.
- Textual reference that illustrates and reinforces your critical opinion. This will involve Independent Study. Students need to develop CRITICAL AUTONOMY. Specific focus is required. You are banned from referring to the I-Player! The BBC offers so much more.
- Explain how this textual reference supports your critical viewpoint.
- The final section of the paragraph should offer a precise question focus and evaluate the issues being explored through your textual reference. Audience/Producer debate? We discussed how the BBC has become a much more successful Public Service broadcaster. We discussed the criticism of the licence fee. We discussed how digital media has allowed the BBC to confront its remit in a very successful manner.
Our written work needs to improve and this task will hopefully mark the beginning of the improvement.
HOMEWORK: Complete the paragraph. Read the links posted to THE SUN 'Jihad' front page blog entry. We will be discussing this News item on Friday.
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