Students were introduced to the issues relating to the Blackberry service. If the institution essay had been offered at the end of this session, students would have been expected to refer to this situation. The Blackberry brand has been compromised and serves as an example of how digital institutions can be 'threatened' by the pressure of the digital world. Will Blackberry suffer the same lack of credibility that is killing MySpace? Students need to keep their media eye on this media situation. Click on link to access an ITN news report and BBC online articles:
The lesson moved on to discuss issues relating to REGULATION. The class produced a research homework that explored issues relating to MORAL PANICS and REGULATION and this research provided the platform for a brief class feedback.
The students were introduced to the broadcast media produced by Reebok to market their product the 'Reebok Easytone Training Shoe.' The ASA banned this advertisement for its false scientific claims. Clearly there are issues relating to objectification and representation that are more disturbing than the fact that the company is offering false claims and misrepresenting the real value of their product. Click on link below:
There were two other advertisements linked to this marketing campaign. Click on link below to access both advertisements:
We shall be discussing these advertisements next week and applying media theory to the content being offered to us throughout this marketing campaign.
The class discussed issues relating to the Audience/Producer debate and were made aware that they will be expected to provide a written response to the following question in the very near future:
'DIGITAL MEDIA HAVE IN MANY WAYS, CHANGED HOW WE CONSUME MEDIA PRODUCTS.' WHO DO YOU THINK BENEFITS MOST- AUDIENCES OR PRODUCERS?
The final section of the lesson involved a class analysis of how media forms are used to shape meaning in the Dexter/Sherlock Holmes broadcast media. Students then produced a twenty minute written response appropriate for the first section of MEST3 Section A.
HOMEWORK: Read the fantastic resource that was created by last week's homework. Furthermore, read all the material that you have that relates to media theory. For example, Dyer, Berger, Mulvey, Chomsky and Marxist Theory, Liberal Pluralism,issues relating to Sensitisation and Desensitisation, The Uses and Gratification Theory etc. Next week we shall be considering REGULATION and MEDIA THEORY and the media issues and debates generated by media regulation. Do we really need protecting?
You lot were fantastic today. I am very impressed with the quality of class discussion and the detail of the written work. KEEP IT UP....although three people need to e-mail me some work!
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