Students were offered a series of advertisements that could be considered to be an example of the 'male gaze' and reference was made to Laura Mulvey and the idea that women have learned to see themselves as being 'looked at'. Students were offered a series of ridiculous advertisements from America published in the 1970s and then a series of contemporary images that can be considered equally ridiculous and offensive. This country has a serious problem with domestic violence and violence against women and perhaps objectified images and overt sexualised representations of women are somehow connected to this issue.
The heart of the lesson was an exploration of the question: WHY SHOULD MEDIA REGULATION BE OF INTEREST TO A MEDIA STUDENT?
Students were provided with a very tight essay structure that will help in the construction of an appropriate and detailed response. The lesson was a discussion of the issues that should be explored within this written response.
HOMEWORK: I expect the media regulation essay to be handed to me when next we find ourselves in E5. This is a very important slice of work as students need to apply media theory to issues relating to regulation and this is crucial if students are to successfully access the requirements of MEST3 Section A. This is the first essay this year within which students are expected to apply media theory so it should be an interesting challenge. Issues such as desensitisation, sensitisation, Reception Theory, The Uses and Gratification Theory, and hegemony should all be explored and applied within this response. The key to this response is using appropriate media texts to illustrate your argument. Independent research is also a fundamental element of this task. I would like to see evidence of independent study and critical autonomy. I have offered a lot of resources that relate to this task. Below are links to a few of the texts relevant to this task:
Articles relating to the demonising of Christopher Jefferies:
INTCMP=SRCH
BBC articles:
Reebok Easytone material:
Barnardos 'Breaking the Cycle' advert:
Women's Aid 'Cut' avert:
Below is a link to the 'DOVE REAL BEAUTY' debate. This is a very interesting resource that discusses image manipulation and how the advertising industry represents beauty. WATCH THIS!:
Below is a link to lesson five. There are some useful resources here:
Below are a series of fishymedia resources that may be useful for this task or relate to issues raised in today's lesson:
I look forward to your own textual references. Use the handout created by your comrades.It is an extremely relevant resource for this task.
You lot have been magnificent this term. KEEP IT UP.
Good luck with the essay. Any problems, fire me an e-mail.
No comments:
Post a Comment