Students were asked to consider media theory and apply this media theory to the texts that were offered in the last session. Particular focus was placed upon the application of Marxist Theory and the views of Liberal Pluralism.
The class were also shown a section of Channel Four's The Secret Millionaire and asked to apply media theory to this text. The two main theories considered were Dyer's theory and the Uses and Gratifications theory.
Students were also asked to consider the nature of the Audience/Producer debate. This issue will be a consideration within the Cross-Media Study. The mobile phone footage of the Ian Tomlinson incident was used as a resource to stimulate class discussion when considering if or how digital technology has changed the relationship between the Producer and the Audience.
Homework: Students need to produce a written response to two questions:
- How can Marxist/Pluralist theory be applied to these texts? The texts are the Fox News segments offered in the last lesson. Click on link below to last lesson to access the texts:http://fishymediaresources.blogspot.com/2011/11/year-12-lesson-eight-8th-nov-homework.html
- What do the Ian Tomlinson video and the Jesse LaGreca footage tell us about the relationship between Audience and Producer in a digital world? You may refer to other texts to illustrate your response.
- How can media theory be applied to The Secret Millionaire?
Here is a guidance download. This download contains a series of guidance notes that will help students produce a detailed response to this homework. Another aspect of this week's homework is to use fishymedia and to download this guidance sheet. Click on link below:
Click on link below to access a link to the episode of The Secret Millionaire that was presented to the class in this session. There are three very irritating advertisements before the MARTIN STAMP episode begins:
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