RESOURCES for HMc. Some Tim Berners-Lee material.

http://news.bbc.co.uk/1/hi/programmes/click_online/9557083.stm

http://www.bbc.co.uk/news/technology-14430076

The link below TB-L talks about Egypt and the internet. This is perfect for you H:

http://www.bbc.co.uk/news/technology-13126777

http://news.bbc.co.uk/1/hi/programmes/click_online/9491295.stm

You also need to watch the first episode of the Virtual Revolution. Click on link to access first YOU TUBE segment:

http://www.youtube.com/watch?v=NPD4Ep_J81k

Remember H, this essay needs to deal with media, the possible influence of the media, and the power of information to enhance democratic freedom. Why do some governments/companies wish to control access to information?

YEAR 13 LESSON TWENTY-FIVE: [23rd March 12]: Homework.

COURSEWORK TUTORIALS. Students must be aware that the deadline is next week. Get on with it!

HOMEWORK: Be creative, precise, analytical and magnificent.

WINGS OF LUNESTA ADVERTISEMENT: How not to reassure your consumers.

This advertisement was created to advertise a sleeping pill manufactured by a pharmaceutical company in the USA. The voiceover is terrifying. I will definitely be using this resource in future AS/A2 sessions. SLEEP TIGHT. Click on link below:

http://www.youtube.com/watch?v=nVSERRGSvd0&feature=related

Charlie Brooker used this resource on Channel Four's The 10 O'Clock Show.

YEAR 12 LESSON TWENTY-THREE [20th March 12]: Homework.

Students were asked to consider whether the texts used for the cross-media study are merely marketing tools. This was a response to the last cross-media essay as student question focus was poor and the aim of this task was to make sure that students are aware that this task requires a very specific question focus. The session moved on to consider the skills required for Mest1 Section A. Click on link below to access text:

http://www.youtube.com/watch?v=522KkWPcwDA

The final 30 minutes of the session asked students to produce a written response to three questions:

1. How are media forms used to attract the attention of the viewer?

2.How is the viewer represented within this text?

3.'These texts are merely marketing tools'. To what extent is this true of your cross-media study?

HOMEWORK: STUDENTS NEED TO BE COMPLETING THEIR COURSEWORK. DEADLINE IS NEXT WEEK.

CHARLIE BROOKER AND THE KONY VIRAL VIDEO.

Charlie Brooker produced this wonderful slice of investigative journalism/comedy/ranting on last Wednesday's Channel Four 10 o'clock show. YOU MUST WATCH THIS. How does Brooker's response illustrate the power of digital media?

Click on link to access Brooker's response:

http://www.youtube.com/watch?v=VpuB11d0Gog

A further twist:

http://www.bbc.co.uk/news/world-us-canada-17409934

YEAR 13 LESSON TWENTY-THREE/TWENTY-FOUR [9th/16th March 12]: Homework.

This session was a series of individual tutorials.

HOMEWORK: Students should be creating their coursework.

YEAR 12 LESSON TWENTY-TWO [13th March 12]: Homework.

Students discussed issues relating to coursework before providing an oral consideration of media forms/representation/institution/audience in response to an unseen text used to reflect MEST1 Section A.

http://www.youtube.com/watch?v=3jftfU30xJg&feature=autoplay&list=PL912A923DBB7ACD60&lf=results_video&playnext=3

The session then moved on to discuss the Cross-Media Study and students produced a written response to the question: CONSIDER THE ROLE OF NEW TECHNOLOGY IN YOUR CASE STUDY.HOW HAS IT ENHANCED AUDIENCE ENGAGEMENT AND ACTIVITY?

HOMEWORK: Students should be creating coursework. Deadline day is approaching. If you are not creating your coursework you are very foolish.

MORE KONY 2012 Material.

The rise of online campaigning. BBC article:

http://www.bbc.co.uk/news/magazine-17306118

Channel Four News:

http://www.channel4.com/news/stop-kony-why-is-the-viral-video-so-successful

http://www.channel4.com/news/kony-2012-video-could-be-damaging-for-uganda

VIRAL VIDEO: Impact of Digital Media Resource.

Lots of issues relating to the impact of digital media can be linked to this viral video. This is a superb resource for A2 media students. The Invisible Children Charity has suffered a series of critical attacks and some media institutions have questioned the validity of the charity. Some have even accused the charity of being a 'scam'. What is undeniable is that this issue is an example of the power of digital media.We will be discussing the media issues and debates linked to this viral film when we return to our conventional media sessions:

BBC article: http://www.bbc.co.uk/news/world-africa-17295078

You Tube link: http://www.youtube.com/watch?v=Y4MnpzG5Sqc

News.com: http://www.news.com.au/world/its-all-over-the-webs-but-what-is-a-kony/story-e6frfkyi-1226292956990

Aljazeera:http://www.aljazeera.com/news/africa/2012/03/20123845026717882.html

Washington Post: //www.washingtonpost.com/blogs/blogpost/post/invisible-childrens-stop-kony-campaign/2012/03/07/gIQA7B31wR_blog.html?wprss=blogpost

Yahoo scam discussion: http://answers.yahoo.com/question/index?qid=20120307112511AAJPk3c

You Tube video from an individual discussing the issues that link to criticism of the Invisible Children Charity: http://www.youtube.com/watch?v=4PWRXA8mmPw

This is the response from the charity:

http://s3.amazonaws.com/www.invisiblechildren.com/critiques.html

YEAR 12 LESSON TWENTY-ONE [6th March 12]: Homework.

Students discussed the Cross-Media question:

CONSIDER THE ROLE OF NEW TECHNOLOGY IN YOUR CASE STUDY. HOW HAS IT ENHANCED AUDIENCE ENGAGEMENT AND ACTIVITY?

• Evaluate how new technologies have been used in the media products from your case study to allow audiences to become more active consumers and/or producers.
• Support your answer with reference to a range of examples from three media platforms.

Students discussed possible content that could be applied to this question. Before the end of the first session students were encouraged to enjoy the warmth of the beautiful Spring sunshine and appreciate the majesty of nature.

The second session involved work aimed at developing skills that will be required for MEST1 Section A. The class were offered the resource below.Click on link:

http://www.youtube.com/watch?v=knTc5EgVuP0&feature=autoplay&list=PL912A923DBB7ACD60&lf=results_video&playnext=2

Students were asked the following questions:

1. How is the media text constructed to engage the audience?
2. How is alcohol represented in this text?
3. What is the aim of the institution when offering this text?

Class discussion explored possible content before students produced a 40 minute written response.

HOMEWORK: Students should be feverishly constructing coursework. The deadline is March 27th. Furthermore, the next lesson will involve producing a timed response to the Cross-Media Study question that we discussed in today's session. Students need to create an essay structure that will allow them to produce a decent response.

I encourage all students to be aware of this Cross-Media revision resource that I created for Year 12 last year. Click on link below:

http://soundcloud.com/fishymedia/podcast-two-aqa-as-media

YEAR 13 LESSON TWENTY-TWO [2nd March 2012]: Homework.

Students discussed how they would answer the question: How do the two texts represent alcohol? Click on links below to access the texts:

NHS Fight Back Advert:

http://www.youtube.com/watch?v=knTc5EgVuP0&feature=autoplay&list=PL912A923DBB7ACD60&lf=results_video&playnext=2

Know your limits gov uk:

http://www.youtube.com/watch?v=3jftfU30xJg&feature=autoplay&list=PL912A923DBB7ACD60&lf=results_video&playnext=3

The session then moved on to consider the question: TO WHAT EXTENT HAS NEW DIGITAL MEDIA EMPOWERED THE AUDIENCE?

After a class discussion students produced a 45 minute written response to this question.

HOMEWORK: Students should be constructing coursework. The next two sessions are individual tutorials. Students need to bring the critical investigation and evidence of work that relates to the linked production.

Some students still owe me the digital media case study.

OBJECT AND THE LEVESON INQUIRY.

Some A2 students are exploring issues relating to sexualised images when constructing coursework. You should watch this:

http://www.object.org.uk/morenews/156-object-present-evidence-at-the-leveson-inquiry

MORE GOOGLE AND PRIVACY ISSUES.

Obviously, one of the key media issues and debates that relates to digital media is the issue of data protection and online privacy. This BBC article deals with GOOGLE and their attitude towards private data. Click on link to access BBC article:

http://www.bbc.co.uk/news/technology-17205754

Note reader comments.

Click on link to access Daily Mail article:

http://www.dailymail.co.uk/sciencetech/article-2091508/Google-privacy-policy-Search-giant-know-partner.html