YEAR 12 LESSON FOUR [19th Sept 13]: Homework.

The aim of today's session was to develop student understanding of MEDIA FORMS as the lesson careered towards the setting of the first written homework. Students were offered a series of visual resources and asked to consider CONNOTATION, USE OF SOUND, SIGNIFICANCE OF TEXT etc. Click on links below to access resources:
Dexter intro: http://www.youtube.com/watch?v=ESicykvHUyk
SKINS trailer Series two: http://www.youtube.com/watch?v=QF0L-xparmI
NHS smoking advert: http://www.youtube.com/watch?v=ftkYPpD4K8M
NHS 'Hooked': http://www.youtube.com/watch?v=anFK9SA5kKw
We also watched the current  MARMITE advertisement .....because it is an example of how a private company uses promotional material. It must be a challenge to promote a yeast based spread!! I think this is a superb advertisement:
http://www.youtube.com/watch?v=mHjssdNNzP0

The resources below were used to illustrate how institutional ideology mediates media. This resource contains the front pages of a series of British newspapers the day after the death of Margaret Thatcher. Discussion concerned why The Daily Mirror representation of Thatcher is different to the representation offered by The Daily Mail or The Times.
Representation of Thatcher's death. What do these front pages tell us about institutional ideology and the concept of mediation?
http://fishymediaresources.blogspot.co.uk/2013/04/you-tube-aljazeera-httpwww.html

The final section of today's media sermon contained an analysis of the Barnardo's advert. This advert is the textual focus for the first written homework. Click on link below to access text:
http://www.youtube.com/watch?v=yFOcrZeMRUU
Class discussion considered possible content for each question. The questions are:

1. How are media forms used to shape meaning?
2. How does the text represent the experience of childhood?
3. How does content link to institution?
4. Who is the target audience?

Homework: Complete written response. Homework will be collected at the beginning of the next media sermon. The magic phrase is....shut up monkey face!