This lesson attempted to introduce students to the concept of MEDIA FORMS and how media forms are used to shape meaning. The concept of CONNOTATION was reinforced and also how REPRESENTATION is shaped by institutional ideology. The idea that ALL MEDIA TEXTS ARE MEDIATED and are subjective was reinforced.
The texts used to explore the use of MEDIA FORMS can be accessed via the links below:
- Barnardo's 2008 campaign broadcast media...Breaking The Cycle: http://www.youtube.com/watch?v=yFOcrZeMRUU
- Channel Four's 'Meet The Superhumans': http://www.youtube.com/watch?v=tuAPPeRg3Nw
- SKINS series one trailer: http://www.youtube.com/watch?v=Nm0onseM1Mw
I made reference to the trailer used to promote the second series of SKINS...and here it is:
I will be discussing this trailer in the next lesson and will use this text to illustrate the concept of CONNOTATION.
The class also discussed this famous moment from Alf Hitchcock's PSYCHO:
The whole aim of today's session was to introduce the notion of MEDIA FORMS and develop student understanding of media language and how a media text is created.
Homework: Students need to read the material that illustrates the nature of media language and prepare for the first written task. The text used will be the Barnardo's advert and the task will include the following questions:
How are media forms used to shape meaning?
How does the Barnardo's advert represent the experience of childhood?
How does content link to institution?
Who is the target audience?
The class response was excellent today folks. Keep it up.
Josh...the magic word is ELK.
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