YEAR 13 LESSON FORTY-SEVEN/FORTY-EIGHT [29th April/ 2nd May 14]: Homework

Students were reintroduced to THE IMPACT OF DIGITAL MEDIA with a consideration of a past question. The class discussion was a reaction to the question:
ALTHOUGH NEW AND DIGITAL MEDIA MAY PROMISE AUDIENCES MORE FREEDOM, IT DOES NOT NECESSARILY GIVE THEM MORE POWER. DISCUSS.
This question was offered to students as a timed essay in the Friday session.
HOMEWORK: Students need to be considering the topic that they will be exploring when constructing their Impact of Digital Media case study. One good example offered in Tuesday's session was a consideration of how digital media has changed how Coca Cola promote their products. Students can focus upon a specific area of digital study. YOU HAVE THE FREEDOM TO INVESTIGATE A TOPIC OF YOUR CHOICE.
Students also need to digest the two resources below and consider the representation of technology.
Samsung:  http://www.youtube.com/watch?v=QR8A3T6sPzU
Apple: http: //www.youtube.com/watch?v=jiyIcz7wUH0
Apple: http://www.youtube.com/watch?v=ODmfmUWqlSA

MEDIA COURSEWORK.

Most of the work is now complete but I will be conducting two revision sessions to tweak creative media and discuss any issues relating to written work.
ON TUESDAY I WILL BE WORKING WITH YEAR 12
ON WEDNESDAY I WILL BE WORKING WITH YEAR 13.
These sessions will allow us to identify and correct any technical issues and make sure the work is as professional and sophisticated as possible.
I will be in school from 10.30am until 2.30pm on both days.

Resources for Beth.....

Example of a more creative approach to public service advertising. The Sussex Safer Roads campaign:
http://www.sussexsaferroads.gov.uk/safer-for-all-drivers/embrace-life-seatbelt-campaign.html
http://www.sussexsaferroads.gov.uk/newsnew/562-embrace-life-crowned-youtube-advert-of-the-year.html
http://metro.co.uk/2010/06/21/low-budget-uk-ad-embrace-life-named-worlds-best-411174/

Resources for Tom....

The PEGI rating system:
http://www.tomshardware.com/news/UK-PEGI-Video-Game-Ratings-Law,16586.html
BBFC site information. The first section is applicable to your crit invest:
http://www.bbfc.co.uk/sites/default/files/attachments/Video%20Game%20Regulation%20in%20the%20UK%20-%20The%20View%20of%20Adults%20and%20Parents.pdf
Daily Mail Article:
http://www.dailymail.co.uk/news/article-2142721/Law-protect-young-video-game-violence-Shops-face-fines-sell-12s.html
Daily Mail articles. Danger of video games:
http://www.dailymail.co.uk/news/article-420218/Violent-video-games-make-children-lose-self-control.html
http://www.dailymail.co.uk/sciencetech/article-2529677/Chilling-truth-video-games-children-got-Christmas.html
http://www.dailymail.co.uk/news/article-401113/Violent-video-games-desensitise-players.html
BBC article with lots of relevant links:
http://www.bbc.co.uk/news/technology-19042908

Your draft needs more evidence of independent research. YOU MUST REFER TO THE PEGI SYSTEM. The fact that you do not refer to this system suggests you need to indulge in some research Tom. This system is at the heart of any game regulation debate. READ THESE RESOURCES.

RESOURCES FOR SOPHIE...

Banned by the ASA: OLAY advert. Includes comments by Jo Swanson MP. ITV News:
https://www.youtube.com/watch?v=3dgOaxUolsY
http://www.bbc.co.uk/newsbeat/14308714
OBJECT Homepage:
http://www.object.org.uk/
Read all the articles on this Object page. Lots of resources here as there are a myriad links to newspaper articles. ALL RELEVANT for your critical investigation:
http://object.org.uk/campaigns/media-sexism
THIS DOVE CAMPAIGN CHALLENGES AIRBRUSHING:
http://www.pocket-lint.com/news/119900-dove-photoshop-action-airbrushing
Banned Ryan Air advert. A recent example of objectification:
http://www.bbc.co.uk/news/uk-17036830
The Dove Real Beauty campaign:
https://www.youtube.com/watch?v=Q_o85hhaSa0
You need to look at some DOVE adverts Sophie.
BeAWARE OF THE DOVE REAL BEAUTY CAMPAIGN.
Great resource. Advertising and the representation of women:
https://www.youtube.com/watch?v=8xAbAeZ-Gog

RESOURCES FOR JESS.....

http://www.accountingweb.com/article/should-social-media-be-regulated/221598
Australia are considering regulation:
http://www.theregister.co.uk/2014/01/22/australia_floats_plan_for_national_social_media_regulator/
Stan Collymore on regulation of Twitter:
http://m.bbc.co.uk/news/uk-25838114
The data communications bill or 'snooper's' charter:
http://www.theguardian.com/uk/2013/jun/27/snoopers-charter-zero-chance-law
Channel Four news discusses regulation of social media:
http://www.channel4.com/news/social-media-surveillance-needs-ethical-principles
Leveson and internet regulation:
http://www.channel4.com/news/leveson-had-a-reason-for-dodging-internet-regulation
Jess...you need to evaluate how social media can be regulated and if this regulation may inhibit democratic freedom. How can we ever regulate the misuse of social media?
Below is a fishymedia link...look at the 2010 Digital Economy Act resources:
http://fishymediaresources.blogspot.co.uk/2012/11/year-13-lesson-eleven-21st-nov-12.html

Come on Jess. You need to start indulging in some independent research. I feel like you just want me to tell you what to write...that is never going to happen. I want to see evidence of critical autonomy. Your regulation paragraph needs to be evaluative and detailed. Can we regulate social media without inhibiting digital freedom?