Example of a more creative approach to public service advertising. The Sussex Safer Roads campaign:
http://www.sussexsaferroads.gov.uk/safer-for-all-drivers/embrace-life-seatbelt-campaign.html
http://www.sussexsaferroads.gov.uk/newsnew/562-embrace-life-crowned-youtube-advert-of-the-year.html
http://metro.co.uk/2010/06/21/low-budget-uk-ad-embrace-life-named-worlds-best-411174/
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