Students were reintroduced to THE IMPACT OF DIGITAL MEDIA with a consideration of a past question. The class discussion was a reaction to the question:
ALTHOUGH NEW AND DIGITAL MEDIA MAY PROMISE AUDIENCES MORE FREEDOM, IT DOES NOT NECESSARILY GIVE THEM MORE POWER. DISCUSS.
This question was offered to students as a timed essay in the Friday session.
HOMEWORK: Students need to be considering the topic that they will be exploring when constructing their Impact of Digital Media case study. One good example offered in Tuesday's session was a consideration of how digital media has changed how Coca Cola promote their products. Students can focus upon a specific area of digital study. YOU HAVE THE FREEDOM TO INVESTIGATE A TOPIC OF YOUR CHOICE.
Students also need to digest the two resources below and consider the representation of technology.
Samsung: http://www.youtube.com/watch?v=QR8A3T6sPzU
Apple: http: //www.youtube.com/watch?v=jiyIcz7wUH0
Apple: http://www.youtube.com/watch?v=ODmfmUWqlSA
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