Today's session began with an analysis of the KAISER CHIEFS clip that I filmed on Friday at the Hull Adelphi Club. Students were asked to consider how this clip creates a sense of energy without any edits. Class response was excellent. Click on link below to access text:
http://vimeo.com/108021686
The main section of the lesson explored the link between INSTITUTIONAL IDEOLOGY and REPRESENTATION. The resource used to explore this area can be found via the link below:
http://fishymediaresources.blogspot.co.uk/2013/04/you-tube-aljazeera-httpwww.html
The newspaper front pages were examined to identify institutional bias. Particular attention was placed upon The Daily Mirror front page and the front page of The Daily Mail. Class discussion considered how the political bias of the institution was reflected in the nature of the representation of Thatcher.
HOMEWORK: Students are expected to produce a written response to the question:
WHAT DO WE LEARN ABOUT THE LINK BETWEEN INSTITUTION AND REPRESENTATION THROUGH THE DAILY MIRROR/ THE DAILY MAIL FRONT PAGES?
This task will expect students to identify how institutional ideology shapes representation. Written responses should make reference to Preferred Reading, Connotation, Denotation, Frame Composition, and how text anchors meaning.
Good Luck Media Freaks.
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