The beginning of the lesson discussed some of the excellent examples of REPRESENTATION captured by students. The session then considered the resource below:
IPhone advert:
https://www.youtube.com/watch?v=ODmfmUWqlSA
Students were asked to consider two questions:
How are media forms used to shape meaning?
How is the Iphone represented?
The aim of this final session before the half-term break was to reinforce the fact that a critical analysis needs to contain:
- Opinion that is supported with specific textual reference.
- A clear explanation of how this textual reference supports opinion.
- Clear and appropriate use of media language.
- Precise question focus.
The main focus of the first section of the course has been to develop the ability of students to construct a clear and precise critical commentary. This skill is a central feature of the whole course. Students must be able to identify the key areas of a media text that allow the institution to shape meaning.
HOMEWORK: Complete a written response to the two questions linked to the IPhone resource and complete a written response to the two questions linked to the Samsung resource below:
Samsung Galaxy advert:
https://www.youtube.com/watch?v=QR8A3T6sPzU
How are media forms used to shape meaning?
How is technology represented in this advert?
I will expect the response to all FOUR questions to be emailed to me before Friday 31st October. I need to have this work marked before we return to BGS.
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