This second session raised the intellectual temperature and introduced students to the terminology of media criticism. The key media concept discussed within this lesson was CONNOTATION. Students were asked to identify the CONNOTATION being presented by these two advertisements:
Students received a series of resources that introduced media language such as frame composition, disequilibrium, diegetic sound, non-diegetic sound, enigma codes, point of view shot, denotation, connotation.....
The class were then asked to consider how meaning is being shaped in this powerful BARNARDO'S advert from 2009:
https://www.youtube.com/watch?v=yFOcrZeMRUU
At the beginning of the next session, class discussion will consider possible content for the following questions:
1. How are media forms used to shape meaning?
2. How does this media text represent the experience of childhood?
3. How does content link to institution?
4. Who is the target audience?
HOMEWORK: I expect students to consider how they will answer the four questions that link to the Barnardo's campaign film. I expect the class discussion on Monday afternoon to contain lots of media language. This is a thinking homework. Do not produce any writing.
YOU LOT WERE BRILLIANT TODAY. KEEP IT UP.
Friday, 18 September 2015
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