Tuesday, 30 November 2010

YEAR 12 LESSON ELEVEN [Tue 30th NOV 10]: Homework.



Students were introduced to the theories of John Berger, Marxism and Chomsky, Liberal Pluralism and Feminism. Reference was made to Laura Mulvey and the idea of 'The Male Gaze'.
Students were offered a series of advertisements from American magazines published in the 1970s that included incredibly crude representations of women. Contemporary representations of women were offered via Pixie Lott's alarming FHM front cover, a section of the film Ocean's Eleven, and recent Daily Mail and Guardian articles relating to the student demonstrations in London.

Homework: Find a media text that offers a representation of women that would make Laura Mulvey smile. She fell from her chair this afternoon such was the crude, simplistic and offensive nature of the sexualised representations being offered by the various media texts. Yes folks, it's the positive female representation challenge! The text can be print media, e-media or broadcast media. Happy hunting media freaks.


Students must also consider the question: ' Has the development of new technology changed the relationship between audience and producer? '
Possible approaches to this question could include a consideration of how digital technology has influenced the marketing of film.For example, most films now have e-media that helps promote the film. Who benefits most: Audience or Producer? Specific examples? Has You Tube blurred the distinction between audience and producer? MySpace? The BBC homepage? The world of advertising? Arrive next week with specific textual examples to support your opinion.

This is not a written task. I would like you to consider the question and bring some thoughts to the class next week to stimulate/provoke class discussion.

There will also be a THEORY AND LANGUAGE test next week. Students should revise the terminology and concepts relating to Audience Theory, Genre, Narrative Theory, and basic media terminology.

Now let's go and throw some snowballs!

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