Students were introduced to the third episode of the BBC's The Virtual Revolution and introduced to an explanation of how Google makes money. Specific reference was made to ADWORDS and the significance of Behavioural Targeting.
The second section of the lesson was an exploration of the media issues and debates that link to the Hull Daily Mail article written by Ian Midgley and the Jeremy Paxman Newsnight interview with Russell Brand.
Homework: Consider the media issues and debates that surround the Midgley article and the Paxman/Brand interview. Consider Audience theories such as the Uses and Gratification theory, Marxist theory and how this relates to both articles, ideas relating to passive/active audience, the significance of Celebrity Culture and 'dumbing down' culture, Institutional ideology and how ideology shapes content, Brand's reference to 'media narratives' and why this idea is significant, Chomsky and the idea of the Bewildered Herd....Any issues that relate to media. Look through your notes and apply media issues and debates to these two texts. Use these two texts to show me that you are 'informed' media students.
This task is a 'mini-version' of the approach required for coursework. I will expect all students to produce evidence of independent study and critical autonomy when we discuss these texts in the next lesson.
Click on link below to access full Paxman/Brand interview:
http://news.bbc.co.uk/1/hi/programmes/newsnight/9053238.stm
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