Students watched a section of the third episode of the BBC's The Virtual Revolution. This segment explored the significance of cookies, the arguments for and against the existence of recommendation engines, the comments of Doug Rushcoff and his view that these engines are reducing the individual to a demographic type, and the Attention Trust and their attempt to encourage internet users to own their own data trail.
The main section of the lesson was a discussion of the media issues and debates raised by Ian Midgley's article published in The Hull Daily Mail and Jeremy Paxman's interview with Russell Brand. It was extremely obvious that students had not bothered to attempt this key homework. This was most irritating. If you don't do the work, don't start whining if your grade is poor. You will not comprehend media theory by ignoring homework.YOU NAUGHTY STUDENTS.
Homework: Produce a response to the mini-coursework title....
'An exploration of the media issues and debates raised by Ian Midgley's article published in The Hull Daily Mail and Jeremy Paxman's interview with Russell Brand.'
The aim of this written work is to encourage students to produce evidence of independent research and construct a response that illustrates critical autonomy. I will provide some guidance notes via fishymedia BUT the whole point of this task is that YOU illustrate your understanding of media theory and the relevant media issues and debates that relate to the content of these two media texts. Use my notes BUT please do not simply regurgitate my ideas. I want to see evidence of your own critical autonomy. This is a very important written task.
Click on link below to access notes that will help you with this task. These notes were posted on 29.12.10:
http://www.docstoc.com/docs/68091828/Potential-structure-for-mini-coursework-response-Y13-Dec-10
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