The focus of this session was to develop the skills required to answer issues relating to Section A of the exam. Before the students attempted to 'model' a response to the first question of the 'Mini Cooper text', discussion concerned the construction of coursework. STUDENTS MUST BE AWARE OF MY 'CHANGE OF GEARS' remark. Broadcast media needs to offer evidence of a change of narrative tone. IMAGINE that your audience is very reluctant to engage with your text. YOUR CHALLENGE IS TO ENGAGE AN AUDIENCE WHO DO NOT WANT TO ENGAGE WITH YOUR WORK. MAKE THEM ENGAGE WITH THE TEXT. THIS WILL TAKE TIME AND EFFORT SO DON'T MAKE ME PLAY THAT AWFUL CHER VIDEO.
The heart of the session was the modelling of exemplar material. The example that we constructed uses media language to construct an analysis, has a precise question focus, and offers a coherent and clear critical argument.
HOMEWORK: Construct the Cross-Media Study essay. Refer to the modelling of the cross-media paragraph that we created last week. I will post a potential essay structure ASAP. The whole aim of this task is for students to individualise their cross-media work. I want to see evidence of independent study. I also want students to offer a very precise question focus. THE FINAL SECTION OF EACH PARAGRAPH NEEDS TO BE CONFRONTING THE FOCUS OF THE QUESTION.
Students also need to be constructing their coursework. LOTS TO DO FOLKS.
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