Students considered the question: 'MEDIA INSTITUTIONS ARE RIGHT TO FEEL THREATENED BY NEW/DIGITAL MEDIA.' CONSIDER THIS STATEMENT AND SHOW HOW MEDIA INSTITUTIONS ARE REACTING TO TECHNOLOGICAL DEVELOPMENTS.
A series of newspaper articles were handed to the class to help them with wider reading.Students are expected to read these resources and use any relevant information to inform their response to the MEST3 question. A series of notes were gathered that will allow students to provide an A2 response to the question. I will provide a very tight essay structure in the very near future [probably Sunday] so keep your media eye on the blog. The essay will expect students to consider:
- The BBC and how they appear to have embraced digital media to improve the public service that they provide
- How News reporting has reacted to digital media. Particular reference should be made to Murdoch and the concept of the Paywall.
- How the music industry has reacted to digital media. Refer to Shawn Fanning and Napster.
- How the publishing industry has been changed by e-books and the I-Pad and Kindle.
- How new media such as Wikipedia and MySpace prove that even new digital media institutions need to be aware of technological developments. It is not just pre-digital institutions that should feel threatened by new digital media.
HOMEWORK: Complete the essay. Furthermore, students might want to peruse the opening sequence to DEXTER as we will be producing a written response to this text next week. The question will be: HOW ARE MEDIA FORMS USED TO REPRESENT THE NATURE OF THE CENTRAL CHARACTER?
Click on link to access DEXTER intro:
We will be comparing the introduction to DEXTER with this BBC advertisement for SHERLOCK HOLMES. Click on link to access resource.
The link below is to a Channel Four news report concerning digital media and the publishing industry:
Click on link below to hear Luke Harding discuss his experiences as a journalist in Moscow. I gave you one of his articles in this morning's session. Consider Harding's experiences when you read The Guardian article that highlights the aims of the Russia Today news service. Some governments take representation very seriously:
I wanted to show this resource in our morning session but the computer was sulking. Click on link to hear the great Don McCullin discuss his work. McCullin was refused access to cover the Falkland's War in 1982. The British military did not want the world to see McCullin's representation of conflict. Click on link to access a fishymedia McCullin resource:
Here is the Russian TV fight. The comrade with the bad jeans owns The Independent newspaper in the UK:
Lots to do folks. Here is a link to my essay structure:
I look forward to marking the essays handed to me this morning. Toodle pip.
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