One of the key concepts in media is the debate that considers the influence of media. Chomsky and Marxist Theory clearly offers the view that the media is incredibly influential whereas Liberal Pluralism offers the view that the audience has the freedom to choose its media input therefore the audience is more active, and media less influential, than Chomsky suggests. This report seems to suggest that the media is having an influence upon teenage behaviour therefore serves to reinforce the Marxist viewpoint rather than a more pluralist perspective. STUDENTS MUST BE AWARE THAT THIS IS A CENTRAL MEDIA DEBATE. CAN THE MEDIA REALLY INFLUENCE HUMAN BEHAVIOUR?
This issue also relates to Media regulation. Should films that depict smoking be given an 18 certificate? Don't forget folks, the British Board of Film Classification website is a fantastic resource when researching media and regulation. Click on link to access their excellent website. The student resources are superb and the historical information is incredibly useful. I advise A2 students to visit this site:
Click on link below to access BBC online article and access video report:
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