Students were offered resources that provide an overview of AUDIENCE THEORY, GENRE AND NARRATIVE THEORY. Students were also offered an exemplar response to the question: Compare and contrast the trailer from the first series of Skins with the trailer for the second series of Skins with particular reference to the representation of teenagers.
Click on link below to access both trailers:
Series One:http://www.youtube.com/watch?v=Nm0onseM1Mw
Series Two: http://www.youtube.com/watch?v=QF0L-xparmI&NR=1
Students then considered the codes and conventions of the film trailer. A series of trailers were shown to the students and class discussion/reaction produced a board full of relevant notes. Students examined how information relating to genre and audience is always evident, information is offered relating to character and location, the use of enigma codes and a sense of narrative disequilibrium is often evident, and text and/or voiceover is often used to ensure that the trailer is not too polysemic. Click on link to access the Winter's Bone trailer:
Click on link to access Prom trailer:
Click on link to access Social Network trailer:
The second section of this session involved students offering a media criticism of the controversial 2008/2009 Barnardos advertisement 'Breaking the Cycle'. Click on link to access the advertisement:
This advertisement inspired nearly 500 complaints when broadcast on ITV in November 2008 during the ad break to 'I'm a Celebrity, get me out of here'.
Guardian article relating to Break the Cycle:
Daily Telegraph article that includes interview with actress:
Homework: Students should read all the material that I offered in this session. Students should be beginning to develop a basic understanding of NARRATIVE/AUDIENCE theory and media language. The first written task is a response to the Breaking the Cycle advertisement. Students must answer the following questions:
1.How are media forms used to shape the meaning of this advert?
2.How is the life of the girl represented?
3.What do we learn about the role of Barnardos in this advertisement?
4.Where does the advert position its audience?
Below is a link to a resource that will help students construct an appropriate written response to this first written task. Students can print or download this document:
You lot were brilliant today. Much appreciated.Keep it up.
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