Students were introduced to the structure of the A2 course [50% exam/50% coursework]. At some point reference was made to the existence of Motown Records and this classic tune was offered to the bewildered students:
Students were encouraged to consider the advantages and disadvantages of digital media.
HOMEWORK: Students must watch the first episode of the Virtual Revolution. The first three episodes provide a perfect foundation from which to build an understanding of the digital revolution and the media issues and debates relevant to the A2 course. These episodes are stuffed full of media goodness. WATCH THEM. Click on link below:
In the next lesson we will be examining how the BBC uses digital technology and how this use of technology has enhanced the service that the BBC can provide. Click on links below and explore how the BBC uses the potential of digital media.
I made reference to the BBC's unique Olympic coverage and here are some articles that explore some issues that link to the BBC's Olympic coverage. Feel free to peruse:
BBC defends Olympic coverage: http://www.youtube.com/watch?v=KkbiGxHlfa8
The BBC's digital Olympics:
BBC Olympic Blog. The story of the digital Olympics:
One of the key features of the A2 course is that the course aims to develop and encourage independent study in an attempt to generate CRITICAL AUTONOMY . I advise ALL students to navigate through the fishymedia archive with the aim of developing a more sophisticated understanding of contemporary media issues and debates. For example, today I referred to the contrasting views of ANDREW KEEN and CLAY SHIRKY. Click on the links below to access their very different interpretations of the power of new digital media:
ANDREW KEEN
CLAY SHIRKY:
Beginner's guide to internet censorship:
It was great to see you lot again. I look forward to challenging your intellect in a very positive media manner. If any student has a curry, stick it in a pint glass and give it to Evie!
See you next week.
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