Students received their first marked homework of the year. I thought you lot handled the horror of receiving your first A Level grades in an admirable manner. The first intellectual engagement of the morning involved a consideration of the Winter's Bone trailer and how much information could be gathered from the first 20 seconds of the trailer. The aim of this exercise was to make students aware of the mass of information that is offered by a relatively brief media text and the importance of being able to identify key moments within a text. The exam will test student ability to quickly identify the key moments within a text. Class response was superb.
Link to The Winter's Bone Trailer: http://www.youtube.com/watch?v=5O8F8JtSVmI
The second phase of the lesson considered the institutional aim of a student text created by a previous Year 12 group. The class were asked to consider if this was appropriate for the institution and how text might be used to anchor meaning at the conclusion of the text. Again, the response was intelligent and relevant.
Click on link to access student film: http://vimeo.com/16121970
The main section of the lesson was a consideration of the Barnardo's 'Breaking The Cycle' campaign from 2008. The class were asked to consider four questions:
- How are media forms used to shape the meaning of the advert?
- How is the life of the girl represented?
- What do we learn about the role of Barnardo's in this advertisement?
- Where does the advert position its audience?
Click on link to access text: http://www.youtube.com/watch?v=yFOcrZeMRUU
HOMEWORK: Complete the Barnardo's written task. Furthermore, students must capture TWO STILL IMAGES of Beverley. The two images should offer two very different representations of Beverley. The two institutions shaping the representation should be aiming to access a different audience. For example one image may be aimed at young families and the other image aimed at teenagers. The choice is your own. E-mail me the two images before next Monday's lesson. Make sure you clearly state your target audience and the nature of the institution mediating the representation.
You lot were superb today. I expect ALL written work to improve by AT LEAST one full grade. Keep watching this blog as I will be posting some exemplar material asap.
Students may also like to hunt the mysterious Beverley Westwood ELK. The truth is out there!
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