Tuesday 18 September 2012

YEAR 13 LESSON THREE [19th Sept 12]: Homework.


Students were reaquainted with media theory. Reference was made to Reception Theory, Marxist Theory, Liberal Pluralism, Dyer's Theories, Berger's view of how advertising works, and Baudrillard's Theory of Hyperreality.

Reference was made to recent news stories such as the findings of the Hillsborough Panel, The Sun's Hillsborough aplology, and the violent reaction to the Innocence of Muslims video. Reference was made to THE YOUNG TURKS and their online news coverage. Students were asked to explore the media issues and debates that can be linked to these moments. Click on link below to access TYT news segment:
The Sun's apology..after 23 years: http://www.youtube.com/watch?v=dQWAS6kT0dw
The reaction of Liverpool supporters to the representation offered by the Sun on the Monday after the tragedy: http://www.youtube.com/watch?v=kkA_uhijyCI
fishymedia Hillsborough resources:
Class discussion considered how these resources relate to media theory, globalisation and the power of digital media to spread information, regulation and whether it is possible or appropriate to control the internet, the moral responsibility of an institution when presenting lies as truth, the power of the mobile phone when combined with You Tube, and how digital media has allowed non-mainstream news organisations such as TYT to challenge the representations of mainstream media. Reference was also made to the Audience/Producer debate. Class response was excellent.

This news report appeared this evening. We were discussing this issue in today's session:

The class were offered the first ten minute You Tube segment of the Virtual Revolution. Click on link: http://www.youtube.com/watch?v=RFeJaEhUGs8&feature=relmfu
Here is the resource that deals with internet censorship shown in today's lesson:
Students need to consider if digital media has empowered the individual and enhanced democratic freedom. This will be an essay topic before the end of this half-term. The second episode of the Virtual Revolution deals with issues that relate to digital media and democratic freedom.

The final section of the session was an attempt to prepare students for Section A of Mest3.Students were asked to consider the question:
How are Olympic athletes represented in these two media texts?
Click on links below to access texts:
Channel Four's 'Meet the Superhumans': http://www.youtube.com/watch?v=tuAPPeRg3Nw

HOMEWORK: Complete the representation question linked to the Olympic trailers. Students need to consider why the institution is offering this preferred reading and use all the media language appropriate when constructing a critical media analysis. This should be a one page A4 response if typing with a size 10 font.
Furthermore, I would like students to produce a written response to the question:
What are the media issues and debates that can be linked to the Hillsborough news story OR the Innocence of Muslims video OR the news report offered by THE YOUNG TURKS?
Choose the SPECIFIC text and produce a one side of A4 response. We discussed a whole range of issues this morning and you can approach your choice of text using any of the media issues or debates raised in the class discussion. Show me you were listening!

Students also need to watch the third episode of the Virtual Revolution.Click on link below to access first You Tube segment: http://www.youtube.com/watch?v=MNAfnfcergc&feature=related

Students also need to consider the question below as this question will be offered as a written homework next week. Research required:
'Media Institutions are right to feel threatened by new/digital media.' Consider this statement and show how media institutions are reacting to technological developments.

Good luck folks. You were excellent today. Much appreciated. Keep it up.








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