YEAR 12 LESSON THREE [24th Sept 12]: Homework.

Students were briefly introduced to the media theories of Marxism and Liberal Pluralism and the idea of the audience being passive and active. The class were then offered the views of Baudrillard and his belief that all texts are mediated thus we exist in a state of HYPERREALITY. Students were also offered the views of John Berger and his belief that advertising attempts to exploit human vulnerability and offers the consumer a world where they can be 'better'. Bill Hicks appeared with his views relating to marketing. Why does Hicks entertain such extreme views? Why are the audience clapping?! Click on the link below to hear the late, great Mr.Hicks:
http://www.youtube.com/watch?v=UEnA29wK7uM 

Students were then introduced to the narrative disaster that is THE WINGS OF LUNESTA promotional advertisement. Class discussion explored why this is NOT an example of a successful media text. Click on link:  http://www.youtube.com/watch?v=nVSERRGSvd0&feature=related

The session moved on to consider the REPRESENTATION of the act of smoking cigarettes in three American print advertisements from the 1970s. One student made a wonderful comment that the modern LYNX advertisements are equally ridiculous and represent women in a similar manner to the old American print advertisements. What do you think? Similar? Different? Click on link below to access  the 'fallen angels' LYNX advert:
http://www.youtube.com/watch?v=EfeVEAZkJqM
Students were also asked to consider how media forms were used to represent the nature of the institution in a print advertisement used by a Mexican Art Gallery. This generated a discussion that explored the nature of 'shock advertising' and moved the session into its main phase.

The main section of the lesson considered the Barnardo's broadcast media from a 2008 campaign titled: Breaking the Cycle. Click on link below to access the text:
http://www.youtube.com/watch?v=yFOcrZeMRUU
Students were also introduced to an image from a Barnardo's print campaign and asked to consider the media codes used to present information via the Barnardo's e-media. Click on link below to access Barnardo's e-media: http://www.barnardos.org.uk/
Students were asked to consider why the tone of the e-media seems less intense and provocative than the broadcast and print media.


HOMEWORK: Students must digest the Barnardo's material as this material will be the focus of your next piece of written work.

I would like students to produce a written response to the following questions:

1. How is the act of smoking represented in the THREE American print advertisements from the 1970s?
2. In the provocative poster used to advertise the Mexican Art Gallery, who is the target audience and what kind of art can the audience expect to experience within this gallery? 

STUDENTS NEED TO ILLUSTRATE THEIR ANSWERS USING APPROPRIATE MEDIA LANGUAGE AND SPECIFIC TEXTUAL REFERENCE.

Once more...you lot were magnificent today. Keep it up.