YEAR 12 LESSON THIRTY [9th Jan 14]: Homework

The aim of today's session was to offer students a general overview of the mock paper that will be forced in all media faces on Friday. The text will be the 2010 John Lewis promo. Click on link below:
http://www.youtube.com/watch?v=jYOsWWKHZVw

1. The media forms question will ask students how different techniques are used together to 'compress a person's life into 60 seconds'. Obviously this question demands that you discuss the significance of the transitions, use of lighting, possible reference to mise-en-scene codes, digital sfx, use of music, use of text etc. REMEMBER....YOU MUST USE MEDIA LANGUAGE when constructing a critical analysis and you must refer to SPECIFIC MOMENTS FROM THE TEXT when supporting your critical argument.
2. The institution question will ask students to consider how the text communicates the brand values of John Lewis. Students should refer to mise-en-scene codes and the use of text might be important when answering this question. Is the text used to anchor the meaning of this text significant?? ErrrYEAH it is! 
3. The representation question will ask students to consider how the woman's life is represented. Class discussion clearly identified that this is quite a problematic representation. I expect students to clearly differentiate between the Preferred Reading and the Oppositional Reading. Reference could be made to stereotypes. What about those lyrics eh kids?????
4. This is the audience question and will ask students to consider the nature of the pleasure that this text offers the audience. This morning we discussed the theories of miserable Mr.Dyer, Reception Theory and the Uses and Gratifications Theory. Students should apply these theories when constructing a response to this question.

The whole aim of navigating through the paper is to develop student awareness of the expectation of the exam. Your critical work has improved MASSIVELY as we have moved through the course and the mock provides students with an opportunity to provide me with more evidence of your learning. 

THUS FAR ON THE COURSE YOU LOT HAVE BEEN WONDERFUL..and i fully expect your mock exam grades to provide further evidence of your excellent level of improvement.

GOOD LUCK MEDIA FREAKS.