Today's session was a further exploration of the Cross-Media study and considered how our case study relates to THE AUDIENCE/PRODUCER DEBATE. Class discussion produced some excellent comments relating to the different purpose of e-media linked to documentary film and the purpose of the e-media linked to Channel Four's hybrid-documentaries.
IS AUDIENCE POWER AN ILLUSION?
DOES NEW DIGITAL MEDIA SIMPLY ALLOW THE PRODUCER MORE OPPORTUNITIES TO PROMOTE THEIR PRODUCT AND PROVIDE MORE OPPORTUNITIES FOR THE PRODUCER TO ENCOURAGE THE AUDIENCE TO CONSUME THEIR PRODUCT?
HAS CHEAP DIGITAL RECORDING EQUIPMENT TRANSFORMED THE ABILITY OF THE AUDIENCE TO PRODUCE DOCUMENTARY PRODUCTS?
The question that was offered as the focus of today's lesson was:
TO WHAT EXTENT HAVE IMPROVEMENTS IN TECHNOLOGY MADE A DIFFERENCE TO THE AUDIENCE EXPERIENCE?
HOMEWORK: Consider this question for homework as it will be presented as your next homework on Thursday.
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