The aim of today's sermon was to discuss issues linked to the Cross-Media Study. The focus of the lesson was the question:
CONSIDER THE ROLE OF NEW TECHNOLOGY IN YOUR CASE STUDY. HOW HAS IT ENHANCED AUDIENCE ENGAGEMENT AND ACTIVITY?
The class were asked to discuss this question and consider possible content. It became clear that students need to indulge in some research. However, there were some interesting comments relating to Channel Four's use of e-media and how this use of e-media differs from the e-media used to promote Searching For Sugar Man. There was some interesting comments relating to how FACEBOOK/TWITTER are used as promotional tools.
HOMEWORK: Students need to research our Cross-Media Study resources. Click on link below:
http://fishymediaresources.blogspot.co.uk/2013/12/cross-media-study-resources-20132014.html
Students need to navigate through the e-media of all our key texts and consider the focus of the question used in today's session. Students will be given this title as a Homework in the next session so it is very important that students attempt some Cross-Media research.
This question also asks the student to consider how technology has actually changed the form of documentary filmmaking. How have improvements in technology changed the documentary form? CAN THE AUDIENCE BECOME PRODUCER?
Furthermore, students need to consider whether audience engagement and activity has REALLY been enhanced or is it the producer who has received the most benefit from new technology?
This will be your first Cross-Media essay. IT IS ESSENTIAL THAT STUDENTS APPEAR AT THE NEXT SESSION ARMED WITH A CLEAR UNDERSTANDING OF THE RESOURCES THAT ARE CENTRAL TO OUR CASE STUDY. STUDENTS NEED TO NAVIGATE THROUGH THE E-MEDIA TO DEVELOP AN INFORMED UNDERSTANDING OF POSSIBLE CONTENT FOR OUR FIRST CROSS-MEDIA ESSAY. WHAT DOES THE E-MEDIA OFFER THE AUDIENCE?
We discussed BENEFITS STREET today. Here are some fishymedia resources for you to swim toward:
http://fishymediaresources.blogspot.co.uk/2014/01/owen-jones-and-channel-4s-benefits.html
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