The aim of today's lesson was to discuss possible content for the second Cross-Media Study essay. The question that will dictate the content of the second essay is:
EVALUATE HOW NEW TECHNOLOGIES HAVE BEEN USED IN THE PRODUCTS IN YOUR CROSS-MEDIA STUDY.
SUPPORT YOUR ANSWER WITH REFERENCE TO A RANGE OF PRODUCTS FROM THREE MEDIA PLATFORMS.
This question is slightly different from the question I asked students to consider for homework as i want this response to confront issues related to THE AUDIENCE/PRODUCER DEBATE. This question navigates students to consider new technology in relation to the producer AND the audience.
The first essays were just fantastic. Now students need to repeat this achievement.
HOMEWORK: Complete the essay. Below is a structure that reflects the content of today's class discussion. REMEMBER...THE ESSAY MUST MAKE REFERENCE TO THREE MEDIA PLATFORMS:
- The traditional technology of the film poster is used to push the audience towards the e-media. Students need to refer to enigma codes and synergy. Specific textual reference must be used to support your argument. This introduction needs to be brief and detailed.
- Refer to the e-media used to promote one of the cinematic film documentaries. How does the audience benefit from this new technology? How does the producer benefit from this new digital technology? What does the producer offer the audience? How is social media used to promote a film? Who benefits from this new technology...Audience or Producer? Students need to refer to how e-media allows audience to purchase the text via i-tunes and Amazon and how e-media can be revisited after the audience have consumed the broadcast media. Conclude the paragraph by directly confronting the focus of the question.
- Consider the function of the e-media that is linked to Channel Four's TSM or Educating Yorkshire. How does the audience benefit from the e-media? Is there a synergy between broadcast and e-media? Refer to Channel Four's remit as a Public Service Broadcaster and the fact that they must offer media that has an 'educative value'. How has the institution of Channel Four used e-media to offer a more effective service for its audience? How does the audience benefit? The Secret Millionaire offers an insight into some of the selfless work being offered by volunteers and charities in some of the UK's most economically deprived communities. This text could be used to challenge Dyer's Theory of Community as this text appears to contradict Dyer's belief that community unity does not exist. The fact that one aim of this text might be to inspire its audience suggests that the producers feel that they can positively influence its audience therefore the producers seem to embrace the view of media influence reflected by Marxist Theory. New technology appears to have been used by the producer to inspire its audience to become actively involved in helping vulnerable individuals living within their own community. This allows Channel Four to effectively access their broadcasting remit.
- The next paragraph could explore how new technologies have influenced the documentary form and blurred the boundary between audience and producer.. Reference could be made to how the audience could be inspired to create media by TSM or SFSM and new technology allows the amateur filmmaker to create good quality HD broadcast media, use accessible editing tools, upload the film to a platform such as You Tube/Vimeo and use free e-media sites such as wix.com or weebly to construct promotional material...etc etc. Access a global audience..etc etc
- OR..students might explore how new technology has improved the fly on the wall observational documentary...YOU DECIDE.
- The conclusion should offer four or five sentences that directly confront the requirements of the question.
REMEMBER...THE MAIN FOCUS OF THIS QUESTION IS HOW NEW TECHNOLOGY HAS INFLUENCED/CHANGED/ENHANCED/IMPROVED THE RELATIONSHIP BETWEEN THE AUDIENCE AND THE PRODUCER.
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