YEAR 12 LESSON THIRTY-TWO [27th Jan 15]: Homework

The aim of this session was to encourage students to begin to apply media theory in an appropriate manner. We revisited the 'dumbing down' question but attempted to answer the question through the filter of media theory. IT IS IMPORTANT THAT STUDENTS UNDERSTAND THE THEORIES THAT ATTEMPT TO EXPLAIN HOW AND WHY WE USE MEDIA. Students need to be familiar with:

• THE USES AND GRATIFICATIONS THEORY
• RECEPTION THEORY
• DESENSITISATION
• SENSITISATION
• TWO-STEP THEORY
• MARXIST THEORY
• LIBERAL PLURALISM
• DYER'S THEORIES....HE IS THE MISERABLE FELLA!

Here are some links to videos that attempt to expain and apply media theory:
http://fishymediaresources.blogspot.co.uk/2014/10/year-12-lesson-eleven-14th-oct-14.html

In the second half of the session we watched the final section of SEARCHING FOR SUGAR MAN.

HOMEWORK: Students need to investigate how the e-media attached to Searching For Sugar Man attempts to promote the film. Students need to be aware of how the contribution of the audience is used to market the film. Students also need to peruse the e-media used to promote some Channel Four products such as EDUCATING YORKSHIRE/ONE BORN EVERY MINUTE/ 24 HOURS IN A&E etc...here are some links from the last blog entry:
http://fishymediaresources.blogspot.co.uk/2015/01/year-12-lesson-thirty-one-23rd-jan-14.html