The focus of these sessions was the Cross-Media Study. Students were asked to consider the question:
'WHEN WE ENGAGE WITH MEDIA WE BOTH ACT AND ARE ACTED UPON, USE AND ARE USED'. CONSIDER HOW MUCH CONTROL AUDIENCES HAVE IN RELATION TO THEIR USE OF MEDIA PRODUCTS FROM YOUR CROSS-MEDIA STUDY.
The Thursday session involved producing a timed essay.
The SUCCESS of the Cross-Media Study is dependent upon RESEARCH. It is obvious that the most successful CMS essays are the responses that offer clear evidence of independent research as this allows the students to produce a specific and detailed response. TOO MANY OF THE ESSAYS ARE GENERAL AND VAGUE. Independent study is crucial and this was the focus of the two sessions. Students need to research ALL the information that they can gather that is linked to their exam texts.
KEY QUESTIONS:
HOW IS THE PRODUCT PROMOTED?
HOW CAN THE AUDIENCE RESPOND TO THE PRODUCT?
HOW CAN THE AUDIENCE ACCESS THE PRODUCT?
HOW SIGNIFICANT IS THE USE OF SOCIAL MEDIA IN PROMOTING THE PRODUCT?
WHAT IS THE AIM OF THE INSTITUTION?
WHO BENEFITS MORE: AUDIENCE OR PRODUCER?
HOW DOES THE PRINT MEDIA LINK TO THE E-MEDIA?
IS THE PRODUCT AVAILABLE ACROSS A RANGE OF MEDIA PLATFORMS?
HOW SIGNIFICANT IS THE INTERACTION BETWEEN AUDIENCE AND PRODUCER?
HOW CAN MEDIA THEORY BE APPLIED TO YOUR STUDY?
WHAT IS THE AIM OF THE BROADCAST MEDIA?
STUDENTS NEED TO RESEARCH ALL ASPECTS OF THE E-MEDIA USED TO PROMOTE THE PRODUCTS IN YOUR CMS.
HOMEWORK: Continue to research your CROSS-MEDIA texts so that your written work can be specific, informed and detailed.
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