Today's session looked at the Cross-Media Study question:
Convergence allows audiences to access media content from multiple platforms on one device. Assess the impact of convergence in your cross-media study.
Support your answer with reference to a range of products from three media platforms.
The class discussion considered how the accessibility and availability of e-media has had an impact on the ability of filmmakers to market their film, offer their audience information relating to the film's content, and offer the audience a range of options for consuming the film. Reference must be made to the ability of the audience to consume the film via a range of portable digital devices.
The Channel Four element of the cross-media study considered how placing so much information on one platform allows Channel Four to access their broadcasting remit. Again, reference needs to be made to accessing the e-media via portable digital devices.
HOMEWORK: COMPLETE THE Cross-Media ESSAY. I expect ALL students to address the mistakes that were discussed in this session. I want to see a much more coherent and precise question focus.
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