At the beginning of the session I handed students some MEDIA THEORY notes. Here are some extra resources to aid understanding of media theory:
Hypodermic needle theory:
Two-Step Flow Theory:
The Uses and Gratifications Theory:
Reception Theory:
Cultivation Theory:
Media influence ONE:
Media influence TWO:
The main focus of the lesson was an analysis of the EMBRACE road safety advert that was an exam next in Jan 2013. Click on link below:
Class discussion considered possible content for the FOUR questions on the exam paper.
Here is a much more graphic example of a 'seatbelt' road safety advert. Here you go George!!
Which text contains the most powerful message?
https://www.youtube.com/watch?v=mKHY69AFstE
Here is a much more graphic example of a 'seatbelt' road safety advert. Here you go George!!
Which text contains the most powerful message?
https://www.youtube.com/watch?v=mKHY69AFstE
HOMEWORK: Watch the EMBRACE text as students will be asked to produce a timed response in the next session. Also, students need to digest the MEDIA THEORY resources as a sophisticated understanding of how media works will only be possible if students are aware of the various academic theories that link to MEDIA INFLUENCE.
No comments:
Post a Comment