Today's session considered content for the essay:
EVALUATE WHETHER NDM OFFERS A THREAT OR AN OPPORTUNITY FOR MEDIA PRODUCERS.
Students must be aware of how the BBC have adapted to the digital world and WHY Rupert Murdoch's The Daily failed! Students also need to research WHY MYSPACE failed and why Murdoch's use of PAYWALLS is problematic. Students also need to be aware of how NDM has revolutionised the music industry.
SHAWN FANNING and Napster:
https://www.youtube.com/watch?v=CSpzW8bkkPc&feature=related
Lars Ulrich of METALLICA:
https://www.youtube.com/watch?v=6r6wn47_Vqs
Here is a whole host of resources for this question. This is an old FISHYMEDIA blog post:
http://fishymediaresources.blogspot.co.uk/2013/10/year-13-lesson-eight-4th-oct-13-homework.html
HOMEWORK: Research required for class discussion and essay content. This 'opportunity/threat' essay is a MASSIVE piece of work as it will provide students with essential/BASIC knowledge for MEST3.
RESOURCES to be used in the next session.
Nexus 5 promo:
https://www.youtube.com/watch?v=PrOwlDxZUYg
Bluefish TV:
https://www.youtube.com/watch?v=HMq7QkR4fGI
Onions...IPhone advert:
https://www.youtube.com/watch?v=2gHeBVyqJRo
Apple watch series 2:
https://www.youtube.com/watch?v=5t21_e7_-cQ
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